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off original price!

The coupon code was not applied because it has already been redeemed or expired. Please click on "My Courses" to see if the course is already on your account.

One Month Growth Hacking

Tactics to Explode Product Growth

What's Inside

One Month Growth Hacking is a series of video lessons and tutorials for any entrepreneur, marketer, or engineer who wants to learn how to grow a product. A Growth Hacker is a rare combination: someone with the right marketing and technical skills who is able to come up with clever marketing hacks while tracking their results. You will learn the best growth hacking techniques and practices of today’s most popular companies, including Facebook, Dropbox, Zynga, LinkedIn, Pinterest, and Appsumo.

Course Curriculum

Day 1

Why are you here? - 0:20
Start
How to get the most out of this course - 3:15
Start
One of the First Growth Hacks - 5:02
Start
What is Growth Hacking? - 5:48
Start
The Iceberg Analogy - 2:10
Start
90% of startups die in the trough of sorrow - 5:25
Start
Download the Week 1 Worksheet
Start

Day 2

Project Roadmap - 2:41
Start
Most Companies Only Track Three Things - 2:05
Start
The Lean Marketing Funnel - 6:08
Start
Let's see it in Action - 2:04
Start
4 - LMF in Action- Dropbox & Yelp - 0:43
Start
LMF in Action Review- Dropbox & Yelp - 8:11
Start

Day 3

It all starts with a landing page - 5:16
Start
"But I don't want to build a Landing Page" - 1:22
Start
Let's create a landing page with Unbounce - 3:31
Start

Day 4

Is your product a vitamin or a painkiller? - 3:07
Start
The Law of Contraction - 5:19
Start
Customer development & validation - 6:14
Start

Day 5

Copywriting - 5:35
Start
Go Deeper - 0:32
Start
Body Copy - 5:30
Start
Call to Action - 9:39
Start

Day 6

Worksheet: Write Copy for the Page - 3:14
Start
Putting it all in - 6:50
Start

Day 7

Download the Week 2 Worksheet
Start
A B testing - 5:58
Start
How to run a proper experiment - 1:53
Start
Setting up a Headline test in Unbounce - 4:34
Start
Go Deeper - 1:38
Start

Day 8

User Testing & Feedback - 1:44
Start
Go Deeper - 1:00
Start

Day 9

Setting Up Mixpanel - 5:19
Start
Tracking Page Views - 5:56
Start
Adding Variant to Events - 5:20
Start

Day 10

Segmentation reports - 3:12
Start
Funnel reports - 3:37
Start
Adding a submitted email event - 5:40
Start
Creating the signup funnel - 3:32
Start

Day 11

3 Kinds of Email Marketing - 7:29
Start
Sign up for Mailchimp - 4:25
Start
Connecting Mailchimp to Unbounce - 3:58
Start
Go Deeper - 1:31
Start
Download the Week 3 Worksheet
Start

Day 12

10 Day Drip: Day 1 - 5:51
Start
Day 4 - 3:53
Start
Days 8, 9, 10 - 5:35
Start
28 Day Drip - 3:27
Start
Subject lines that open emails - 8:09
Start
Good Deeper/Worksheet - 1:37
Start
Body copy and Call to Action - 4:58
Start
Go Deeper - 2:13
Start
Double Opt-In Growth Hacks - 7:39
Start

Day 13

Create your 10 day drip - 1:46
Start
Getting confirmed in Mailchimp - 8:07
Start
Add autoresponders to Mailchimp - 4:26
Start

Day 14

Getting 10 signups - 0:34
Start
Acquisition Channels - 6:35
Start
Acquisition Concepts - 7:33
Start
UTM Tracking - 10:26
Start

Day 15

Paid Advertising Options - 9:45
Start
Elements of a paid ad - 2:57
Start
How you buy online ads - 6:02
Start
Tracking Results - 6:06
Start
Different forms of targeting - 3:42
Start
Ads and ad platforms as a research tool - 5:36
Start

Day 16

Organic content strategy - 7:39
Start
Content growth hacks - 3:47
Start

Day 17

What is SEO - 14:32
Start
SEO Growth Hacks - 7:39
Start
SEO Resources - 1:27
Start

Day 18

Manufacturing a Story - 4:19
Start
How to get almost anyone's email - 5:03
Start
What do you say - 6:05
Start

Day 19

Virality - A Primer - 5:45
Start
Referral Strategies - 4:53
Start
Go Deeper - 2:03
Start

Day 20

Onboarding - 4:29
Start
User Onboarding, Mobile-flows and Worksheet - 2:44
Start

Day 21

Measuring Retention - 6:37
Start
Retention Growth Hacks - 1:39
Start

Day 22

Backing into Revenue Numbers - 3:00
Start
Why defer monetization? - 2:47
Start
The Magical numbers 9 and 7 - 2:12
Start
Sales - 1:45
Start
Pricing tiers and free trials - 2:26
Start

Go Deeper

Sell This Growth Hacking Video (And Make Money)
Start
What about B2B? - 3:52
Start

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247+ Students

88 Lectures

6+ Hours of Video

Lifetime Access

24/7 Support

Instructor Rating

One Month

Chris Castiglione is an educator. He is the co-founder of One Month, and a professor at Columbia University Business School. His mission is to use storytelling as a tool to inspire positive change in the world. Chris's mediums include video, podcasts, writing, and teaching.

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One Month Growth Hacking

Tactics to Explode Product Growth

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