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One Month Growth Hacking
Day 1
Why are you here? (0:20)
How to get the most out of this course (3:15)
One of the First Growth Hacks (5:02)
What is Growth Hacking? (5:48)
The Iceberg Analogy (2:10)
90% of startups die in the trough of sorrow (5:25)
Download the Week 1 Worksheet
Day 2
Project Roadmap (2:41)
Most Companies Only Track Three Things (2:05)
The Lean Marketing Funnel (6:08)
Let's see it in Action (2:04)
4 - LMF in Action- Dropbox & Yelp (0:43)
LMF in Action Review- Dropbox & Yelp (8:11)
Day 3
It all starts with a landing page (5:16)
"But I don't want to build a Landing Page" (1:22)
Let's create a landing page with Unbounce (3:31)
Day 4
Is your product a vitamin or a painkiller? (3:07)
The Law of Contraction (5:19)
Customer development & validation (6:14)
Day 5
Copywriting (5:35)
Go Deeper (0:32)
Body Copy (5:30)
Call to Action (9:39)
Day 6
Worksheet: Write Copy for the Page (3:14)
Putting it all in (6:50)
Day 7
Download the Week 2 Worksheet
A B testing (5:58)
How to run a proper experiment (1:53)
Setting up a Headline test in Unbounce (4:34)
Go Deeper (1:38)
Day 8
User Testing & Feedback (1:44)
Go Deeper (1:00)
Day 9
Setting Up Mixpanel (5:19)
Tracking Page Views (5:56)
Adding Variant to Events (5:20)
Day 10
Segmentation reports (3:12)
Funnel reports (3:37)
Adding a submitted email event (5:40)
Creating the signup funnel (3:32)
Day 11
3 Kinds of Email Marketing (7:29)
Sign up for Mailchimp (4:25)
Connecting Mailchimp to Unbounce (3:58)
Go Deeper (1:31)
Download the Week 3 Worksheet
Day 12
10 Day Drip: Day 1 (5:51)
Day 4 (3:53)
Days 8, 9, 10 (5:35)
28 Day Drip (3:27)
Subject lines that open emails (8:09)
Good Deeper/Worksheet (1:37)
Body copy and Call to Action (4:58)
Go Deeper (2:13)
Double Opt-In Growth Hacks (7:39)
Day 13
Create your 10 day drip (1:46)
Getting confirmed in Mailchimp (8:07)
Add autoresponders to Mailchimp (4:26)
Day 14
Getting 10 signups (0:34)
Acquisition Channels (6:35)
Acquisition Concepts (7:33)
UTM Tracking (10:26)
Day 15
Paid Advertising Options (9:45)
Elements of a paid ad (2:57)
How you buy online ads (6:02)
Tracking Results (6:06)
Different forms of targeting (3:42)
Ads and ad platforms as a research tool (5:36)
Day 16
Organic content strategy (7:39)
Content growth hacks (3:47)
Day 17
What is SEO (14:32)
SEO Growth Hacks (7:39)
SEO Resources (1:27)
Day 18
Manufacturing a Story (4:19)
How to get almost anyone's email (5:03)
What do you say (6:05)
Day 19
Virality - A Primer (5:45)
Referral Strategies (4:53)
Go Deeper (2:03)
Day 20
Onboarding (4:29)
User Onboarding, Mobile-flows and Worksheet (2:44)
Day 21
Measuring Retention (6:37)
Retention Growth Hacks (1:39)
Day 22
Backing into Revenue Numbers (3:00)
Why defer monetization? (2:47)
The Magical numbers 9 and 7 (2:12)
Sales (1:45)
Pricing tiers and free trials (2:26)
Go Deeper
Sell This Growth Hacking Video (And Make Money)
What about B2B? (3:52)
Days 8, 9, 10
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