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One Month Growth Hacking
Day 1
Why are you here?
How to get the most out of this course
One of the First Growth Hacks
What is Growth Hacking?
The Iceberg Analogy
90% of startups die in the trough of sorrow
Download the Week 1 Worksheet
Day 2
Project Roadmap
Most Companies Only Track Three Things
The Lean Marketing Funnel
Let's see it in Action
4 - LMF in Action- Dropbox & Yelp
LMF in Action Review- Dropbox & Yelp
Day 3
It all starts with a landing page
"But I don't want to build a Landing Page"
Let's create a landing page with Unbounce
Day 4
Is your product a vitamin or a painkiller?
The Law of Contraction
Customer development & validation
Day 5
Copywriting
Go Deeper
Body Copy
Call to Action
Day 6
Worksheet: Write Copy for the Page
Putting it all in
Day 7
Download the Week 2 Worksheet
A B testing
How to run a proper experiment
Setting up a Headline test in Unbounce
Go Deeper
Day 8
User Testing & Feedback
Go Deeper
Day 9
Setting Up Mixpanel
Tracking Page Views
Adding Variant to Events
Day 10
Segmentation reports
Funnel reports
Adding a submitted email event
Creating the signup funnel
Day 11
3 Kinds of Email Marketing
Sign up for Mailchimp
Connecting Mailchimp to Unbounce
Go Deeper
Download the Week 3 Worksheet
Day 12
10 Day Drip: Day 1
Day 4
Days 8, 9, 10
28 Day Drip
Subject lines that open emails
Good Deeper/Worksheet
Body copy and Call to Action
Go Deeper
Double Opt-In Growth Hacks
Day 13
Create your 10 day drip
Getting confirmed in Mailchimp
Add autoresponders to Mailchimp
Day 14
Getting 10 signups
Acquisition Channels
Acquisition Concepts
UTM Tracking
Day 15
Paid Advertising Options
Elements of a paid ad
How you buy online ads
Tracking Results
Different forms of targeting
Ads and ad platforms as a research tool
Day 16
Organic content strategy
Content growth hacks
Day 17
What is SEO
SEO Growth Hacks
SEO Resources
Day 18
Manufacturing a Story
How to get almost anyone's email
What do you say
Day 19
Virality - A Primer
Referral Strategies
Go Deeper
Day 20
Onboarding
User Onboarding, Mobile-flows and Worksheet
Day 21
Measuring Retention
Retention Growth Hacks
Day 22
Backing into Revenue Numbers
Why defer monetization?
The Magical numbers 9 and 7
Sales
Pricing tiers and free trials
Go Deeper
Sell This Growth Hacking Video (And Make Money)
What about B2B?
Putting it all in
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