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Google Ads For Beginners 2021 - Step By Step Process
Introduction
Introduction (1:13)
Link to Private Facebook Group
Basics/ Account Set Up
What We're Going To Cover In This Section (1:03)
What is Google Ads? (3:58)
Where Do Google Ads Appear? (4:46)
Google Account Hierarchy (4:02)
Setting Up Your First Google Ads Account (5:04)
Location Targeting (9:13)
Budget and Selecting Your Bidding Strategy (4:13)
Setting Up Billing (2:03)
Quiz #1
Keyword Research for Google Ads
What We're Going To Cover In This Section (0:45)
What Is A Keyword & Understanding The Intent Behind One (3:34)
How To Find Keywords To Target - Related Website URL (6:36)
How To Find Keywords To Target - Keyword Planner (5:22)
How To Find Keywords To Target - SEMRush (7:13)
How To Organise Your Keywords By Themes (11:47)
Google Ads - Keyword Research Template
Everything You Need To Know About Keyword Match Types (6:24)
How To Add Match Types To Your Keywords Like A Pro (8:06)
The Importance Of Negative Keywords & How To Add Them To Your Account (7:34)
Quiz #2
Creating Your Ads
What We're Going To Cover In This Section (0:39)
The Evolution Of How Ads Appear In Google (3:20)
Best Practices for Writing Killer Ad Text (7:04)
How To Create Your First Google Ad (16:36)
Ad Rotation - Everything You Need To Know (4:47)
Ad Schedule - How To Select The Days & Times You Want Your Ads To Show (5:19)
Quiz #3
Bidding Strategies Explained
What We're Going To Cover In This Section (0:44)
Target CPA (4:19)
Target ROAS (6:29)
Google Ads Formulas Calculator
Maximize Clicks (2:48)
Maximize Conversions (2:09)
Target Impression Share (3:25)
Manual CPC & Enhanced CPC (5:11)
Google Ads Dynamics
Understanding Quality Score (7:14)
What We're Going To Cover In This Section (0:43)
The 4 Components That Make Up Quality Score (7:36)
Understanding Ad Rank and How It Is Calculated (5:35)
How Google Determines How Much You Pay Per Click (5:06)
When You Can Ignore Low Quality Scores (and when you can't) (3:23)
Quiz #4
Ad Extensions
What We're Going To Cover In This Section (0:30)
What Are Ad Extensions & The Benefits Of Using Them (4:13)
The Different Types Of Ad Extensions You Can Use (6:03)
How To Add Sitelink Extensions To Your Ads (6:12)
How To Add Callout Extensions To Your Ads (3:35)
How To Add Call Extensions To Your Ads (3:44)
How To Add Location Extensions To Your Ads (2:05)
Things To Bear In Mind When Using Ad Extensions (2:57)
Quiz #5
Conversion Tracking
What We're Going To Cover In This Section (0:38)
Understanding The Basics Of Conversion Tracking & Its Benefits (3:24)
The Two Main Types Of Conversions You Can Use (7:41)
How To Set Up Conversion Tracking For Form Submissions (14:49)
How To Set Up Conversion Tracking For Phone Calls (11:58)
Campaign Optimisation
What We're Going To Cover In This Section (0:53)
Optimising Your Ads Based On Keyword Data (7:30)
Optimising Your Ads Based On Ad Data (2:50)
Optimising Your Ads Based On Devices (4:19)
Optimising Your Ads Based On Specific Times & Days (4:52)
Conclusion
Conclusion, Goodbye For Now... (0:51)
Optimising Your Ads Based On Devices
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