Marketing Research for Profit

What's Inside

With the information explosion that has accompanied the development of the internet there is often a fallacy that any information that is required can be found via Google. A professional approach to supporting marketing decisions with well grounded information requires the skills that are included in this course.

The course is intended as a practical step by step guide to market research, to provide a structure for those who plan to undertake a research project or may wish to commission an agency to conduct research on their behalf. Each of the stages of the market research process are covered individually- starting with an understanding that market research is not the same as " see what you can find" on a particular topic or issue- but rather a structured and systematic approach to building a picture which can support business decisions, form part of a business development or act as a foundation for marketing strategy.

Course Curriculum

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45 Lectures
0+ Hours of Video
Lifetime Access
24/7 Support
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Oxford Learning Lab

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, fromMarketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.

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