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Marketing Research for Profit
What is Marketing Information and Research
Intro (8:27)
What is Marketing Research (6:48)
What is Marketing Research - part 2 (10:56)
The Marketing Research Process
The Marketing Research Project (6:53)
Ten Steps Research Project (5:48)
Ten Steps Research Project - Part 2 (5:56)
Marketing Research Industry (6:37)
Marketing Research Industry - part 2 (8:06)
The Research Brief (4:36)
The Research Brief - part 2 (8:19)
The Research Brief - part 3 (3:46)
Sampling (7:15)
Sampling - part 2 (11:19)
Questionnaires and Research Methodologies
Designing Questionnaires (7:37)
Designing Questionnaires - part 2 (5:55)
Designing Questionnaires - part 3 (5:09)
Designing Questionnaires - part 4 (7:20)
Research methodologies - Secondary research - Part 1 (5:37)
Research methodologies - Secondary research - Part 2 (7:46)
Research methodologies - Secondary research - Part 3 (8:28)
Research methodologies - Secondary research - Part 4 (8:28)
The marketing information system - Part 1 (5:34)
The marketing information system - Part 2 (5:42)
The marketing information system - Part 3 (5:12)
Data Analysis
Qualitative data - Part 1 (6:55)
Qualitative data - Part 2 (5:04)
Quantitative data - Part 1 (7:58)
Quantitative data - Part 2 (8:36)
Data analysis - Part 1 (5:53)
Data analysis - Part 2 (4:43)
The role of data and databases - Part 1 (5:45)
The role of data and databases - Part 2 (4:58)
The role of data and databases - Part 3 (7:36)
Presenting Findings and Conclusions
Presenting research findings - Part 1 (6:37)
Presenting research findings - Part 2 (6:56)
Marketing information and research - Checklist - part 1 (5:37)
Marketing information and research - Checklist - part 2 (6:52)
Digital Marketing Research
Intro & History (9:09)
The Customer is in Charge: Find How (8:27)
Multi-Device and Multi-Tasking Research (7:52)
Understand Your Customer Buying Process (10:18)
Understand Your Customer Research (12:59)
Other Types of Web Testing (12:34)
Who applies it & Summary (8:41)
Slides
Marketing information and research - Checklist - part 2
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