Eazl’s Flagship Growth Hacking Course! // v4.1 Live as of August 2017
Learn how to use lean analytics, web traffic metrics, digital conversion funnels, LTV & CAC calculations, social media, viral marketing, public relations, SEO, inbound marketing, email marketing, and paid acquisition to grow fast.
A Digital Marketing Toolkit for the Connected Economy at Your Fingertips
Learning to think and market like a growth hacker puts you on an even playing field with the big firms in Silicon Valley and once you have these skills, you'll have a knowledge base that enables you to excel as a modern digital marketer. The demand for digital marketing skills continues to increase and when you know how to attract and retain customers through online channels, you'll be a valuable asset to any team.
This flagship course was developed in partnership with leading instructional designers. You'll apply the concepts as you learn, read about growth hacks, and learn from beautifully-animated learning modules developed by our animation team (read: no boring power point slides here!).
The Complete Digital Marketing Package for Growth Hackers
This course begins by helping you use key marketing tools like persona development, target market interviewing, and “buying center" analysis to establish your approach to growth. Then, you'll develop analytical skills that will enable you to understand what's working, where it's working, and what needs to be changed. You'll start with a section on web traffic analysis before moving onto lean analytics. Then you'll develop the ability to design and track digital conversion funnels which, when combined with lifetime customer value (LTV) and customer acquisition cost (CAC), will enable you to find opportunities to bring new customers into your ecosystem on a revenue-positive basis.
In the second half of the course, you'll develop a user-centric approach to marketing. You'll start with a section on the new social media marketing landscape and then move on to viral marketing and public relations. Then, you'll get a crash course in SEO for online destinations as well as for content marketing so that you can ensure that your content is discoverable on the web. The email marketing section will introduce you to automated email marketing strategies and also develop your ability to use email marketing platforms to manage a group of email list subscribers. The course wraps up with a section on paid acquisition and online advertising so that when you have an advertising budget, you'll know how to use it.
Version 3.2 Release Notes:
Version 3.1 Release Notes:
Version 3 Release Notes:Woohoo Growth Hacking 3 is here and the course is better than ever. Using feedback from the Eazl lead users crew, the Udemy learning team, and other student feedback, we've made a whole host of upgrades! The course is now more project-based, so you'll be able to use sections as you need them to achieve outcomes related to your growth objectives. We've also trimmed out some of the more outdated exercises and SideBYSides and replaced them with fresh content. As a part of this upgrade, there are all new intros in the course and it has been totally re-structured. You also have access to a brand new interview with Peter van Sabben that was recorded in Amsterdam in the Winter of 2015. Peter is one of Europe's leading growth hackers and the co-founder of Growth Tribe, the first ever growth hacking program sponsored by a university (the University of Amsterdam) and backed by Facebook. To see a full content upgrade journal, see the final lecture of the course.
What's coming in version 4.0?:
Eazl is a totally new approach to business education, offering practical business courses in HD that fuse animation, interviews, templates, and interactive exercises to achieve better outcomes for participants in the community. We deliver business tools based on research from institutions like MIT, Harvard, and Stanford in a beautiful format that is optimized for maximum learning and retention and our team responds to your questions to support your learning outcomes. Use Weekly Brain Boosts (Fridays at 10am PST) and our frequent live events to keep your business brain engaged. Learning is a lifelong journey, not a destination.
Eazl is led by Davis (Head of Product) and Ludell (Marketing Director) with contributions from Patton (animation), Agustín (analytics), and Deer (public relations).