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Growth Hacking with Digital Marketing Masterclass 2017 (Course v4.0)
New for 2017: The Evolving Culture of Growth Hacking
NEW! The Growth Hacking with Digital Marketing Masterclass (v 4.0) Trailer
What is Growth Hacking?
The Growth Hacking Masterclass Study Guide
The Culture of Growth Hacking in 2017 + Course Logistics
Let's Define Your Audience and Growth Strategy
Let’s Find Out More About Your Audience
Three Growth Marketing Concepts We'll Use Throughout the Course
How to Do Target Market Research to Develop Personas
New for 2017: Digital Persona Development w/ Facebook Audience Insights
A Sample Target Market Interview Form
SideBYSide: A Look at Some of Our Target Market Interviews
Let’s Define Three Key Parts of Your Growth Strategy
[Optional] Growth Hacking in Europe w/ Peter van Sabben in Amsterdam
Quiz: Product/Market Fit and Meta Growth Strategy
Let’s Set up Your Google Analytics System and Start Collecting Data
Let’s Dive into the World of Google Analytics
The Google Analytics Glossary
[Beginner] How to Measure Traffic Volume and User Retention
[Beginner] How to Measure Engagement and Actions Taken
[Intermediate] Source/Medium and Good Traffic (Essential Skill)
[Optional] Reva from Digital4Startups on Analytics as Your Company Evolves
Let's Start Working with Google Analytics
[Beginner] SideBYSide: A Short Tour of Google Analytics
[Beginner] SideBYSide: Setting Up a Google Analytics Goal (Essential Skill)
[Intermediate] SideBYSide: How to Set Up a Goal in Google Analytics (Essential Skill)
SideBYSide: Create a Custom Analytics Dashboard
[Advanced] The Automated a Google Analytics Headquarters Event Replay
BONUS: Customize and Automate a Google Analytics Headquarters (Premium Tutorial)
Quiz: Web and Mobile Metrics with Google Analytics
2017 Preview: What's Coming with Google Analytics 360?
Learn to “Think Lean,” Use Small Tests, and Respond to Data
How to Take a “Lean” Approach to Marketing
Let’s Launch a Tactical Experiment Together
How to Approach Marketing Data Analysis
What You Can Control: Learning to Focus on Leading (not Lagging) Variables
Analyze Your Tactical Test with New Leading Inputs
How to Use Manual and Automated A/B Testing
[Optional] SideBYSide: Some Examples of Ad Hoc and Automated A/B Testing
[Optional] Brian Taylor from Rackspace on When to Optimize vs. When to Rebuild
Quiz: Using Lean Analytics to Optimize Growth Tactics
Let’s Think About Your Digital Conversion Funnel and Design a Landing Page
Why Think about Digital Behavior Patterns as Funnels?
An Introduction to Digital Funnels and Conversion Points
SideBYSide: Let’s Go through a Digital Funnel Together
SideBYSide: How to Build Trackable Funnels in Google Analytics
Let's Learn about Good UX and Landing Pages
How to Design a Killer Landing Page
SideBYSide: How to Use the First Point of Conversion
Persuasive Design for Marketing Collateral
Five Methods You Might Try to Increase Conversions
Let's Sketch a Landing Page and Create a Call to Action (CTA)
[Essential Skill] Learn to Calculate and Use Lifetime Customer Value
Why Learning to Use Lifetime Customer Value is a Critical Skill
[Beginner] Estimating Lifetime Customer Value (LTV) and Acquisition Cost (CAC)
Get Access to the Customer Comparison Template on Google Sheets
SideBYSide: Use this Spreadsheet to Estimate Your LTV and CAC
[Optional] Case Study: When Groupon Sends You Cheapskates
[Advanced] How to Place Value on All Points of Your Funnel
[Advanced] Eazl’s Guide to Advanced Uses of the LTV
[Optional] From the Vlog: LTV and CAC Revenue Hacking Here at Eazl
Quiz: Lifetime Customer Value and Customer Acquisition Cost
Smart Approaches to Online Community Development
Growth on Social Platforms Requires an "Upside Down" Approach
[Beginner] Best Practices for Your Social Media Approach
[Beginner] Let's Set Up a Social Framework Together
[Optional] Should You Buy Social Media Followers for a New Account?
[Beginner] Identify and Engage Lead Users in Your Community
An Introduction to Social and Cross-Platform Analytics
[Intermediate] The Four Primary Social Media Metrics
[Intermediate] SideBYSide: The Advantages of Social Schedulers
Action Learning: Set Up Your BufferApp Account
[Advanced] How to Use UTM Tracking to Optimize Socal
[Advanced] SideBYSide: UTM Tracking for Source Analysis
Looking Forward: New Elements of Social Media Marketing in 2017
The Trend Towards Social Media Bots (also, “Black Hat” Marketing)
How to Use Twitter's New "Cards" for Lead Generation
Selected Use Cases for Twitter's Audience Insights
Viral Marketing through Public Relations (PR)
How to Take a Spark and Turn it Into a Public Relations Success
What Really Creates "Viral Sparks"?
Optional: Estimate a Post’s Viral Coefficient
What to Do when You Start Seeing Viral Success
Public Relations in 2017: News and the State of the Media
Some Simple Media Research Methods
How to Use PR Databases and Mail Merges
Preface to the Interview with Joy Schoffler
[Optional] Joy Schoffler from Leverage PR on Matching PR with Funnel Marketing
Quiz: Viral Math and Public Relations
Basic Website SEO and Keyword Research
The Low-Hanging Fruit in SEO: Your Website
[Beginner] Five Easy SEO Wins for Your Website
[Beginner] SideBYSide: Easy HTML Search Optimization
[Intermediate] Two Approaches to Finding Good Keywords
[Intermediate] The Five-Point SEO Checklist for Content Marketing
Quiz: Down-Funnel Searches and Core SEO
[Advanced] 2017 Preview: Three Advanced SEO Applications for Your Tech Stack
Copywriting and Storytelling Basics (Better Content = More Conversions)
How to Use the RIFE Process for Content Research
Need to Find Themes for Content or Newsletters? Start Here.
Copywriting for Emails, Blogs, and Websites: Structure, Tone, and Credibility
Good Storytelling Generates Emotions (and People Remember Emotions)
Let's Find Your Brand's Voice and Create a Content Framework
Quiz: Copywriting, Storytelling, and Content Strategy
Go from Zero to Hero with Email Marketing
Let’s Jump Right Into the Power of Email Marketing
[Beginner] The Fundamentals of Good Email Marketing
[Beginner] SideBYSide: Important Functionalities of Email Marketing Platforms
[Intermediate] Six Proven Ways to Increase Email List Signups
[Intermediate] Sophisticated Email Marketing Strategies are Easier than You Might Think
[Intermediate] Three Advanced Email Marketing Implementations
[Intermediate] SideBYSide: How to Create a Custom Email Segment
[Intermediate] SideBYSide: How to Set up an Automated Drip Email Campaign
[Advanced] SideBYSide: How to Integrate Automated Email Triggers
James Kenler from Careerbuilder.com on Funnels and Marketing Automation
Take a Crash Course in Online Advertising
Mining for Deals on People's' Attention
The Structure, Channels, and Metrics of Online Advertising
[Beginner] How to Set Up Good Ads
Let’s Estimate the CPM of Your Online Ad and Dip Our Toes into Adwords
SideBYSide: Let's Set Up an Adwords Campaign and Ad Group
SideBYSide: Using AdWords Planning Tools
[Intermediate] Let’s Get More Familiar with Remarketing
[Intermediate] How to Be a Remarketing Ninja
[Intermediate] SideBYSide: Setting Up a Remarketing List in Adwords
[Intermediate] SideBYSide: Let's Set Up a Facebook Remarketing List
Quiz: Search, Display, and Remarketing Advertising
[Advanced] SideBYSide: The Basics of Dynamic Display Remarketing
Content Upgrade Journal: Current Course Version 4.0
Growth Hacking with Digital Marketing Content Upgrade Journal (Current: v4.0)
[Optional] De-Escalated Modules from Pre-Version 4.0 Coursework
Optional: Learning to Take Small Risks
Optional: Support & Spending Levels with Social Media Ad Campaigns
Optional: Information about LinkedIn's Ad Offerings and Packages
Optional: A Guide to Intangible Needs and Emotions
SideBYSide: Using AdWords Planning Tools
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