This in-depth training includs 10 best-selling courses taught by seasoned marketing experts in order to deliver a complete digital marketing management experience. Learn proven strategies, and the costly mistakes to avoid, to become a top performer in your company or score a new position altogether. From copywriting to analytics to social media to email marketing, you’ll benefit from a well rounded look at what creates an ideal customer experience that drives growth, revenue, sales, and an overall positive web presence.
Web CopyWriting= Online the user is in charge. If they cannot understand what your website is about or what your offer is, they will quickly leave. Your online copy plays then, an essential role in grabbing the user's attention and keeping them interested. You will learn - through a combination of theory and examples - how to craft successful digital copy from scratch right through the drafting and editing stages.
Web Analytics =This course will give you an overview of the key ideas and web analytics processes. The knowledge that you can use to improve the ROI of your web marketing. You'll see how to can use web analytics to encourage more visitors to flow through your web pages and convert them into enquiries, leads and sales.
Social Media Channels = SOCIAL MEDIA such as Twitter, LinkedIn and Facebook has grown significantly in the last years. Businesses are winning work from Twitter and LinkedIn. Facebook is being used in place of traditional advertising, yet a few years ago, to communicate to
customers you picked up the phone or wrote a letter. This workshop shares secrets on the next steps with using digital marketing tools and how they can generate business for you.
Email Marketing =Compared to just about every other form of digital marketing Email is still the most cost effective. It can form the bedrock of your communications strategy and 'join the dots' between your other online activities. It is quick, easy to implement, inexpensive and reliable. You'll discover how to form your strategies, set realistic targets and design engaging email content that gets delivered, opened, read and acted upon.
SEO - Search Engine Optimization= Find out practical ways to make sure your site ranks highly for the key phrases your potential customers are typing into the search engines. Learn essential information for SEO such as page rank, link building, white hat techniques, indexing and many others. Understand how a proper on-site and off- site optimization will create long-term value for your site.
PPC = This course will cover all the strategy aspect related to Pay Per Click advertising. You will end up understanding how to define the right keywords, write the winning advert and use all the techniques to lower your price and increase ROI.
Web Usability (UX) = Design a more effective website that will improve customer satisfaction have a better placement in the search engines and convert more traffic into sales. Website Usability course is particularly effective for web designers, web developers or marketers in need to dramatically improve their website results.
Content Marketing =Content Marketing is the ability to create the content that people want to have from you. Either on your site, on your email or social media channel, having a content marketing strategy will allow you to engage better and convert your audience.
Campaign Planning =Campaign planning is the act of putting together a strategy for your marketing activity. Thanks to analytics we can now measure all our efforts and prove the campaign as worked or failed.
BONUS TRACK = Digital Marketing Research
Oxford Learning Lab is an online provider of Marketing & Business Strategy education.
All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.
Our courses have been created to help you to quickly grasp complex marketing concepts, fromMarketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.
All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.
Having already spent several years working in social and digital marketing, I was skeptical as to what I could learn from an online course. Not only was I pleasantly surprised, but even as a seasoned professional, I left the class having not only received information that supported my professional practices but also with NEW information, which was something I had not expected. Not only was the course extremely thorough, but it is also chalk full of useful and pertinent information that a modern social media professional can utilize; whether you've been in the game for years or you're a beginner. I especially enjoyed the additional resources listed by the instructor for further reading and fully plan to give them a go. Last, I would also like to touch on the fact that not only will YOU learn from this course, but you will also receive important facts about the business that you can pass along to your customers or employers; especially if they are unsure of the importance social media and digital media play in present day marketing. All in all, I would definitely recommend this course to anyone looking for full knowledge of the subject and work well in a self-paced environment.