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The Complete Digital Marketing Management Master Class Course
Web CopyWriting
Intro (7:01)
Understand the different online platforms to write on (3:58)
Learn Where CopyWriting Sits on Your Marketing Plan (5:41)
Best Practices (11:19)
Create Killing Headlines (10:28)
How to Write Links People Want to Click On (13:01)
Examples: Learn From Who Is Already Doing It Right (6:01)
Summary and Resources (3:53)
Avoid This Mistake - Or Get Busted!
Web Analytics
Intro (5:10)
Understand Analytics (12:39)
Learn what is working and what is not working on your site (8:39)
Track the results of your marketing campaign (11:22)
Describe your outcome & meet your goals (12:36)
Examples on using analytics to draw conclusions on incoming traffic (9:35)
Lagging and Leading Indicators: learn what will happen next (8:13)
How Organizations are using analytics to make more money (5:26)
Summary and Resources (5:30)
Email Marketing
Intro (3:45)
Meet the most powerful digital marketing tool (8:28)
The Best Acquisition Channel System (9:38)
Step One: Clarify Your Email Marketing Goals (4:56)
Step Two: Create Your Email Marketing Machine (11:22)
Step Three: Analyse Your Data (14:21)
Step Four: Create email content that people want to read from you (12:37)
Step Five: Test your emails in different platforms (12:26)
Examples from leading companies (5:07)
Summary and Resources (3:52)
Email Marketing Resources Sept 2015
Email A/B Test Made Simple
Social Media Channels
Intro and History (5:23)
How We can Make the Most from Social Media (11:37)
How to Make It Work for You 1 (6:25)
How to Make It Work for You 2 (9:11)
Social Media Marketing Plan 1 (10:05)
Social Media Marketing Plan 2 (9:50)
Social Media Marketing Plan 3 (10:29)
Learn from Who Applies It (6:30)
Further resources and Summary (7:30)
SEO
Intro and history (10:55)
What is it (7:57)
The Search SuperPower (5:54)
Strategy and Techniques to Get to The Top 1 (12:26)
Strategy and Techniques to Get to The Top 2 (13:33)
Strategy and Techniques to Get to The Top 3 (7:26)
Who applies it and Summary (7:54)
Website UX
Intro and history (8:15)
First Steps on Getting the Site Your Customers Want (4:44)
Start Testing Your Current Website (7:21)
Learn How to Build a Better Site 1 (10:55)
Learn How to Build a Better Site 2 (12:52)
Learn How to Build a Better Site 3 (10:19)
Learn How to Build a Better Site 4 (7:09)
Examples: Who applies it (5:49)
Further resources and Summary (4:10)
New simple way to boost your subscription rate - Update Sept 2015
PPC - Pay Per Click
Intro and history (6:20)
The Different Pay Per Click Alternatives (5:23)
Why and when do we use it (6:16)
Strategy and Techniques for PPC 1 (6:30)
Strategy and Techniques for PPC 2 (11:10)
Strategy and Techniques for PPC 3 (9:39)
Strategy and Techniques for PPC 4 (8:19)
Who applies it (8:48)
Further resources and Summary (3:27)
Content Marketing
Intro & History (7:11)
Mapping the Customer Research Journey (15:15)
Start Creating a Content Strategy (10:59)
The Million Dollar Question: Why People Should Follow your Content? (11:34)
Tools That Help You Create Content Strategy (14:55)
Design Content to Be Shared (12:56)
Who applies it (7:51)
Further resources and Summary (3:46)
Campaign planning
Intro history What is it (10:03)
Why Build a Marketing Campaign (9:20)
Structure an Integrated Campaign (5:31)
Campaign Planning - How To 1 (12:09)
Campaign Planning - How To 2 (14:37)
Campaign Planning - How To 3 (11:09)
Campaign Planning - How To 4 (8:38)
Campaign Planning - Examples (10:51)
Further resources and Summary (4:02)
Bonus Topic: Digital Marketing Research
Intro & History (9:09)
The Customer is in Charge: Find How (8:27)
Multi-Device and Multi-Tasking Research (7:52)
Understand Your Customer Buying Process (10:18)
Understand Your Customer Research (12:59)
Other Types of Web Testing (12:34)
Who applies it Further resources Summary (8:41)
Web CopyWriting That Works!
Intro to Copywriting for the Web (2:34)
Why are you writing (1:49)
How the web affects copywriting (2:35)
What makes good writing (7:42)
How people read online (6:05)
Who are you writing for (9:01)
Getting the words right-Planning (9:15)
Drafting your copy (13:28)
Editing your copy (5:14)
Readability online-Part1 (10:51)
Readability online-Part2 (10:32)
Making use of headlines (6:53)
Other layout tips (5:24)
Navigability (10:59)
Email Marketing
Intro to Email marketing (3:17)
Pros and Cons (13:29)
Planning (14:16)
Choosing an Email Service Provider (5:22)
The secret of success (3:18)
Design your process (12:15)
Building the list (13:26)
Relevance (8:06)
Personalisation (7:30)
Improving open rates (2:50)
The From field (5:57)
Timing (3:15)
The creative (7:51)
The offer (4:39)
Copywriting (7:38)
Mobile devices (4:36)
The landing page (2:54)
Improving deliverability (12:47)
Social Media for Business Growth
Social media - Announcement (1:47)
Introduction to Social media strategy - Part 1 (9:10)
Introduction to Social media strategy - Part 2 (9:24)
Key messages - Part 1 (10:19)
Key messages - Part 2 (11:28)
Key messages - Part 3 (8:19)
Agree targets objectives and strategy (12:23)
Develop your strategy (13:15)
Evaluate social media tools - Part 1 (8:36)
Evaluate social media tools - Part 2 (9:41)
Create a cross functional approach - Part 1 (13:25)
Create a cross functional approach - Part 2 (7:02)
Light touch editorial approach (10:55)
The psychology of sharing (9:47)
Internal policies and terms of use - Part 1 (8:27)
Internal policies and terms of use - Part 2 (7:37)
Internal policies and terms of use - Part 3 (12:55)
Internal policies and terms of use - Part 4 (14:57)
Implement social media monitoring - Part 1 (12:08)
Implement social media monitoring - Part 2 (8:41)
Social media person or team - Part 1 (7:33)
Social media person or team - Part 2 (10:13)
Social media person or team - Part 3 (12:51)
Social media person or team - Part 4 (7:48)
Social media person or team - Part 5 (7:41)
Conduct appropriate training (4:10)
Define metrics and ROI - Part 1 (10:28)
Define metrics and ROI - Part 2 (12:13)
Define metrics and ROI - Part 3 (9:55)
What WebUX Means for Users (7:51)
Completing the Plan (5:12)
Intro to Copywriting for the Web
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