In this introductory lecture, we discuss the different topics that will be covered in this section and prepare for success in this Knowledge Area of the Exam.

• Identify use cases and design considerations for social accounts and contacts. 

• Explain how the ownership of account and contact records drive visibility of related sales information such as opportunities, activities, etc. 

• Explain the various methods for establishing relationships between accounts and contacts. 

• Explain the impact of having an account hierarchy. 

• Explain the methods for populating and maintaining account and contact 
data using data enrichment tools. 

• Explain the use cases and implications for implementing person accounts.