Search Engine Marketing with Google Ads & Analytics

"Search Engine Marketing with Google Ads & Analytics" is designed to provide you with the essential knowledge and skills to master the fundamentals of SEM and effectively manage Google Ads campaigns. Throughout this comprehensive program, you will explore a wide range of digital marketing concepts, from market segmentation and consumer behavior to advanced Google Ads techniques and data analytics. You will gain hands-on experience with Google Ads, learning to create and manage smart campaigns, search campaigns, and display ads, as well as interpret performance data using Google Ads Insights and Google Analytics. Additionally, you will delve into essential marketing principles like SWOT analysis, funnels in digital marketing, and the use of tools such as Similarweb for data-driven decision-making.