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Search Engine Marketing with Google Ads & Analytics
What is marketing
Introduction to Marketing (11:53)
Objectives and Components of digital marketing (7:04)
Functions of Marketing (6:10)
Market Segmentation and Targeting (7:22)
SWOT Analysis (11:01)
Quiz
Understanding the Digital landscape
Opportunities and Stats Around Digital Marketing (9:18)
Digital Marketing Metrics
Funnels in Digital Marketing
Use of similarweb Tools (4:57)
Consumer Centricity (18:03)
Consumer Behaviour (20:48)
Quiz
Google Search & Display Ads
Search Engine Marketing & Bidding Types (18:47)
Type of Buying Model in SEM & Keywords (13:44)
Google Ads Live and Smart Campaign Setup - Part 1 (19:23)
Google Ads Live and Smart Campaign Setup - Part 2 (15:55)
Smart Campaign Reporting & Google Keyword Planner (20:45)
Google Search Campaign - Part 1 (15:27)
Google Search Campaign - Part 2 (21:13)
Google Search Campaign - Part 3 (15:24)
Creation of Google Display Ads (19:11)
Introduction to Google Display Ads (16:26)
Responsive Display Ads and GDN (5:58)
Google Ads - Insights and Reports (10:18)
Quiz
Web Analytics (Google Analytics)
Introduction to Web Analytics (13:19)
Google Analytics - Part 1 (12:38)
Google Analytics - Part 2 (15:37)
Quiz
Objectives and Components of digital marketing
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