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1-Day MVP 2.0 - Go from Idea to MVP
Introduction - Getting Lean
Course Overview (4:02)
Lean in 5 minutes (8:53)
The lean mindset (7:21)
What is an MVP? (5:33)
Climbing MVP mountain (8:25)
Introduction to Section 1 activity: How would you MVP? (1:03)
Section 1 activity: How would you MVP?
Section 1 review material
QUIZ 1: Do you understand the basics of Lean?
Getting even leaner (OPTIONAL)
Should I watch this section? *WATCH ME* (1:48)
Fakin' it on the Serengeti (9:18)
Makin' it on the Serengeti (9:08)
MVP strategies (11:30)
Section 2 review material
QUIZ 2: Test your knowledge of MVPs and MVP strategies
Setting up your experiment (Checkpoint: 1)
Intro to Airbasket and Docs to go (5:51)
Smell test (13:10)
FOLLOW ALONG: Smell test with Airbasket (8:20)
Crafting your hypothesis (5:27)
FOLLOW ALONG: Airbasket's hypothesis (2:56)
Identifying your riskiest assumption (9:17)
FOLLOW ALONG: Riskiest assumptions for Airbasket (7:01)
Setting your minimum criteria for success (12:17)
FOLLOW ALONG: Minimum Criteria for success for Airbasket (5:38)
Section 3 review material
QUIZ 3: Assembling the perfect experiment
Identifying your target market
Drill down on potential customers (11:03)
FOLLOW ALONG: Drill down on potential customers for Airbasket (7:00)
Triage your list down to 3 (10:03)
FOLLOW ALONG: Triage a list of 3 for Airbasket (5:40)
Customer segmentation (10:30)
FOLLOW ALONG: Customer segmentation for Airbasket (7:21)
User personas (4:13)
FOLLOW ALONG: User personas for Airbasket (7:43)
Section 4 review material
QUIZ 4: The basics of identifying your customers
Competitive Analysis
Intro to competitive analysis (1:55)
3 rules of competitive analysis (4:42)
Searching for competitors (20:01)
FOLLOW ALONG: Searching for competitors for Airbasket (6:18)
The 7 criteria for judgement (7:46)
Red Oceans & Blue Oceans (9:42)
Approve/Deny - Competitive analysis (1:11)
Section 5 review material
QUIZ 5: The tenants of good competitor stalking
Lean Customer development
What are customer interviews and why do we do them? (3:17)
The drill down list (7:23)
Building a hit list (16:32)
Finding people to interview - Same problem people (11:18)
Finding people to interview - Influencers, competitors (6:23)
Finding people to interview - Forums, commenters, everyone else (7:15)
Finding interviewees for the lazy man (13:03)
How to get them to talk (12:00)
Mass emailing with Streak (11:50)
How to run a customer interview correctly (12:24)
FOLLOW ALONG: Airbasket: Customer 1 interview - Discussion (7:29)
Now what? (8:11)
Approve/Deny - Customer interviews (1:46)
Quiz 6: Can you run a Lean interview?
Creating your pitch experiment
What's a pitch experiment? (3:01)
Landing page 101 (9:28)
Conceptualizing your hook (15:04)
Using a headline template (2:11)
Call to actions (4:59)
Features and benefits (7:36)
3 levels of validation (4:56)
Getting setup in Launchrock (11:39)
OPTIONAL: Customizing your page with Canva (13:42)
FOLLOW ALONG: How I set up my Launchrock for Airbasket (9:14)
Subjective vs. objective and the importance of both (6:53)
QUIZ 7: Landing pages, copywriting, CSPs, and more
Pitching to soft targets
Why we don't message our friends (2:49)
The game plan (3:06)
Getting your 100: Reddit (10:59)
Getting your 100: Hacker News, Product Hunt (8:14)
Getting your 100: Blog attack (6:07)
Getting your 100: Honorable mentions (4:30)
Astroturfing (4:57)
Going over Launchrock results (8:34)
Approve/Deny - Simple pitch experiment (1:22)
QUIZ 8: Guerilla promotion
Upgrading your pitch experiment
Upgrading our test and going for more (1:53)
4 new bells & whistles (9:22)
Pick your tool (6:17)
Getting set up with Instapage (11:42)
Adding your new bells & whistles (12:18)
Introducing A/B testing (7:51)
QUIZ 9: Test your marketing skills
Testing your idea against paid traffic
Setting up Facebook ads (16:24)
FOLLOW ALONG: Making the Airbasket FB strategy (6:37)
Setting up Google ads (19:32)
FOLLOW ALONG: Making the Airbasket Google ads strategy (5:56)
Assessing your results (5:06)
FOLLOW ALONG: Assessing the Airbasket results (5:19)
Approve/Deny - Complex pitch experiment (2:08)
QUIZ 10: Rapid advertising experiments
Building a functional MVP
Legos & Glue (6:21)
Writing out your functions list (8:00)
Baseboards (7:04)
FOLLOW ALONG: Airbasket baseboard (4:26)
Legos (10:51)
FOLLOW ALONG: Airbasket legos (8:39)
Glue (8:27)
FOLLOW ALONG: Glue for Airbasket (3:03)
You finished the course! (2:04)
DocsToGo Follow Along
Smell test for Docs to Go (8:44)
Docs to Go's hypothesis (1:48)
Riskiest assumptions for Docs to Go (8:03)
Minimum criteria for success for Docs to Go (8:02)
User personas for Docs to Go (6:20)
Drill down on potential customers for Docs to Go (6:31)
Triage a list of 3 for Docs to Go (7:56)
Finding competitors for Docs to Go (8:27)
How I setup my Launchrock for DocsToGo (8:59)
How I'm doing customer interviews for Docs to Go (1:57)
Docs To Go Interview #1
Docs to Go: Interview #1 - Discussion (6:53)
Docs To Go Interview #2
Docs to Go: Interview #2 - Discussion (4:53)
Docs To Go Interview #3
Docs to Go: Interview #3 - Discussion (1:54)
Docs To Go Interview #4
Docs to Go: Interview #4 - Discussion (5:40)
Docs To Go Interview #5
Docs to Go: Interview #5 - Discussion (5:47)
Extra section
Using Alerts to keep tabs on competitors
My customer interview template
Customer Interview Generator
What are customer interviews and why do we do them?
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