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1-Day MVP 2.0 - Go from Idea to MVP
Introduction - Getting Lean
Course Overview
Lean in 5 minutes
The lean mindset
What is an MVP?
Climbing MVP mountain
Introduction to Section 1 activity: How would you MVP?
Section 1 activity: How would you MVP?
Section 1 review material
QUIZ 1: Do you understand the basics of Lean?
Getting even leaner (OPTIONAL)
Should I watch this section? *WATCH ME*
Fakin' it on the Serengeti
Makin' it on the Serengeti
MVP strategies
Section 2 review material
QUIZ 2: Test your knowledge of MVPs and MVP strategies
Setting up your experiment (Checkpoint: 1)
Intro to Airbasket and Docs to go
Smell test
FOLLOW ALONG: Smell test with Airbasket
Crafting your hypothesis
FOLLOW ALONG: Airbasket's hypothesis
Identifying your riskiest assumption
FOLLOW ALONG: Riskiest assumptions for Airbasket
Setting your minimum criteria for success
FOLLOW ALONG: Minimum Criteria for success for Airbasket
Section 3 review material
QUIZ 3: Assembling the perfect experiment
Identifying your target market
Drill down on potential customers
FOLLOW ALONG: Drill down on potential customers for Airbasket
Triage your list down to 3
FOLLOW ALONG: Triage a list of 3 for Airbasket
Customer segmentation
FOLLOW ALONG: Customer segmentation for Airbasket
User personas
FOLLOW ALONG: User personas for Airbasket
Section 4 review material
QUIZ 4: The basics of identifying your customers
Competitive Analysis
Intro to competitive analysis
3 rules of competitive analysis
Searching for competitors
FOLLOW ALONG: Searching for competitors for Airbasket
The 7 criteria for judgement
Red Oceans & Blue Oceans
Approve/Deny - Competitive analysis
Section 5 review material
QUIZ 5: The tenants of good competitor stalking
Lean Customer development
What are customer interviews and why do we do them?
The drill down list
Building a hit list
Finding people to interview - Same problem people
Finding people to interview - Influencers, competitors
Finding people to interview - Forums, commenters, everyone else
Finding interviewees for the lazy man
How to get them to talk
Mass emailing with Streak
How to run a customer interview correctly
FOLLOW ALONG: Airbasket: Customer 1 interview - Discussion
Now what?
Approve/Deny - Customer interviews
Quiz 6: Can you run a Lean interview?
Creating your pitch experiment
What's a pitch experiment?
Landing page 101
Conceptualizing your hook
Using a headline template
Call to actions
Features and benefits
3 levels of validation
Getting setup in Launchrock
OPTIONAL: Customizing your page with Canva
FOLLOW ALONG: How I set up my Launchrock for Airbasket
Subjective vs. objective and the importance of both
QUIZ 7: Landing pages, copywriting, CSPs, and more
Pitching to soft targets
Why we don't message our friends
The game plan
Getting your 100: Reddit
Getting your 100: Hacker News, Product Hunt
Getting your 100: Blog attack
Getting your 100: Honorable mentions
Astroturfing
Going over Launchrock results
Approve/Deny - Simple pitch experiment
QUIZ 8: Guerilla promotion
Upgrading your pitch experiment
Upgrading our test and going for more
4 new bells & whistles
Pick your tool
Getting set up with Instapage
Adding your new bells & whistles
Introducing A/B testing
QUIZ 9: Test your marketing skills
Testing your idea against paid traffic
Setting up Facebook ads
FOLLOW ALONG: Making the Airbasket FB strategy
Setting up Google ads
FOLLOW ALONG: Making the Airbasket Google ads strategy
Assessing your results
FOLLOW ALONG: Assessing the Airbasket results
Approve/Deny - Complex pitch experiment
QUIZ 10: Rapid advertising experiments
Building a functional MVP
Legos & Glue
Writing out your functions list
Baseboards
FOLLOW ALONG: Airbasket baseboard
Legos
FOLLOW ALONG: Airbasket legos
Glue
FOLLOW ALONG: Glue for Airbasket
You finished the course!
DocsToGo Follow Along
Smell test for Docs to Go
Docs to Go's hypothesis
Riskiest assumptions for Docs to Go
Minimum criteria for success for Docs to Go
User personas for Docs to Go
Drill down on potential customers for Docs to Go
Triage a list of 3 for Docs to Go
Finding competitors for Docs to Go
How I setup my Launchrock for DocsToGo
How I'm doing customer interviews for Docs to Go
Docs To Go Interview #1
Docs to Go: Interview #1 - Discussion
Docs To Go Interview #2
Docs to Go: Interview #2 - Discussion
Docs To Go Interview #3
Docs to Go: Interview #3 - Discussion
Docs To Go Interview #4
Docs to Go: Interview #4 - Discussion
Docs To Go Interview #5
Docs to Go: Interview #5 - Discussion
Extra section
Using Alerts to keep tabs on competitors
My customer interview template
Customer Interview Generator
QUIZ 8: Guerilla promotion
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