Writing With Impact: Writing That Persuades

A University of Cambridge writing tutor takes you from complete business writing beginner to a copywriting pro!

What's Inside

Enrol in Writing With Impact: Writing That Persuades and discover why, over and over again, students describe it as the best writing course they've ever taken.

Clear, concise and addictively engaging, Writing With Impact: Writing That Persuades will change the way you write for ever. It's jam-packed with no-nonsense advice on how to win people over with the written word.

Previous students of the course report that within days of completing it, they've crafted a cover letter that secured them a longed-for job. Or won a regular writing gig at a publication like the Huffington Post.

In Writing With Impact: Writing That Persuades, you'll learn powerful principles that can be applied to most types of non-fiction writing - including emails, reports, presentations, sales pages, advertising, blogs and more.

**** THIS COUSE IS NOT AIMED AT WRITERS OF POETRY OR FICTION ****

What makes this course different from all the other writing courses out there?

  • Dozens of practical, real-life examples to illustrate the theory
  • Countless free resources for powering up your prose
  • A host of writing challenges to practise what you've learned - and get one-to-one feedback from Dr Clare Lynch
  • Entertaining and humorous, but never lightweight - students say it's addictively engaging
  • Clear, concise and never repetitive - this is one writing instructor who practises what she preaches

***NEW SECTION ADDED OCTOBER 2017: RHETORIC - ADVANCED PERSUASION TECHNIQUES***

In this all-new section of the course, you'll learn to identify and apply the powerful techniques that today's top executives, advertising copywriters and political speechwriters use to persuade you with their words.

Techniques that no other big-name writing instructor on Udemy shows you.

Techniques that will set you apart from all the jobbing journalists and ten-a-penny content marketers out there.

Techniques that Dr Clare Lynch has herself honed in her decades-long career as a one of the UK's top copywriters.

Want to nail that promotion? Inspire your team? Sell a product, service or big idea? If you're serious about your career, you need this course.

But don't take my word for it. Here's what other students have to say about Writing With Impact: Writing That Persuades.

Best online writing course I've ever taken. Extraordinary!” JAMES CHISHOLM, UDEMY STUDENT

“Yours is the single most valuable course I've had in the past six years—my BA and MA seminars included” - AKOS CSERNAK, UDEMY STUDENT

Best writing course i have taken so far.” - IBRAHIM HALILU ABUBAKAR, UDEMY STUDENT

“One month later and I have secured a regular blog spot on the Huffington Post! I could not have done this without Clare's wonderful course.” - FRAN DIAMOND, UDEMY STUDENT

“This is the best course I’ve ever taken on Udemy! This course delivers what it promised.” - DENISE HUBBARD, UDEMY STUDENT

“Best Udemy course I ever bought.” - ANNA CARLA DELLA VALLE, UDEMY STUDENT

“This is perhaps the best writing course I've ever taken. That includes my time in University.” STEPHEN L HEWITT, UDEMY STUDENT

“Trust me, you'll be immediately satisfied with this course” - MARK SIMPSON, UDEMY STUDENT

“A week later I'd landed my first gig as a writer.” - DAVID PULLAN, UDEMY STUDENT

“One of the best courses I've ever taken.” - NADER RUSTOM, UDEMY STUDENT

“To those doubting if you should buy this course, please do, as there is so much valuable information in this course. I can comfortably state that it is one of the best courses that I have bought on Udemy.” - T.O _, UDEMY STUDENT

“I loved it from beginning to end. It is exceptional value for money.” - DEBORAH SOWERBY, UDEMY STUDENT

“a game changer.” - GEORGY THOMAS, UDEMY STUDENT

“One of the best writing courses I have taken to date, love it!” - BEN WALTERS, UDEMY STUDENT

“She is an incredible teacher that has a special unique ability of keeping her students minds engaged and hanging on her every word.” - BRAD MACE, UDEMY STUDENT

“I have taken quite a few courses on Udemy, and I have never seen a professor so interested in the progress of her students.” - GIANCARLO M. GUERRA, UDEMY STUDENT

“I challenge any business writer not to pick up a few gems from this engaging course.” - SACHA VAUGHAN, UDEMY STUDENT

“I very much liked this course because it was #1 goal-oriented, #2 it used concrete examples, #3 everything was fascinating.” - FREDERIK, UDEMY STUDENT

“I love this course. Truly engaging and it made an impact in my writing, almost immediately.” - SAMUNDSWARY IYERDOURIA, UDEMY STUDENT

“a course you do not want to miss” - MA YUANFENG, UDEMY STUDENT

Fantastic course. This is by far the most complete and thorough course on business writing.” - CARSTEN PLEISER, UDEMY STUDENT

“This course is amazing! I finished it all in one day and went straight to work putting the concepts into my writing.” - URIEL MACGILLIVARY, UDEMY STUDENT

Life changing at its simplest.” - SUSAN PARKER, UDEMY STUDENT

“This course is amazing. I've been using every technique from the course in my academic life.” - MINH HA, UDEMY STUDENT

“This is the best course I've taken on udemy thus far.” BILL SCHAEFER, UDEMY STUDENT

"This course is priceless. You’ll be glad you signed up." LIAT MIRIAM GAT, UDEMY STUDENT

You should take this course if you want to:

  • Build your confidence and find your voice as a writer
  • Learn the skills that allow the top copywriters to earn between £250 and £800 a day
  • Use words to persuade your employees, your bosses, your customers or investors
  • Communicate complex ideas in a way that inspires your readers
  • Hook your readers in from the outset
  • Save time by writing less but saying more
  • Hone your message down to the stuff that matters
  • Structure your work for maximum persuasive power
  • Understand the difference between elegant simplicity and dumbing down
  • Edit your work so you say what you mean (and mean what you say)
  • Craft sentences that are clear, succinct and persuasive
  • Use online tools for assessing and boosting your readability
  • Distinguish between words that build bridges and words that build barriers
  • Find and tell compelling stories that make people see the world your way
  • Use the latest findings from neuroscience to craft messages that stick
  • Use advanced rhetorical techniques to win over your audience

Enrol now - and change the way you write forever!

Course Curriculum

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Certificate Available
45365+ Students
102 Lectures
4+ Hours of Video
Lifetime Access
24/7 Support
Instructor Rating
Dr Clare Lynch

Teaches writing at Cambridge University. An instructor who has written documents for leading organisations like these:

Aberdeen Asset Management
Algomi
BNP Paribas
Brunswick PR
Deutsche Bank
King's College, Cambridge
Macquarie
Microsoft
Misys International Banking Systems Ltd
Prudential UK and Europe
Royal Bank of Scotland
TowerBrook Capital Partners
Tradition (interdealer brokers)
REA Group
UBS

And trained students and executives to write at:

BP
European Banking Authority
Judge Business School, University of Cambridge
Language Centre, University of Cambridge
Mavens of London
Prince's Trust
Ofcom
Schroders

Creator of Good Copy, Bad Copy, which Copyblogger named in its list of 15 copywriting and content marketing blogs that will make you more money

Former Financial Times journalist

I'm Dr Clare Lynch and I love helping anyone in business find their voice as a writer.

I've trained and coached people at a variety of organisations. I've helped executives break through the career roadblock created by poor, underconfident writing. I also teach academic writing and professional communication at the University of Cambridge.

I'm also a director at Cambridge Language Education and Research Associates (CLERA), which provides English language training and consultancy to governments, universities, the private sector and schools, both in the UK and overseas.

And for the past two decades, I've made a very good living as a business writer myself. After receiving my PhD in Old English from Cambridge, I founded Doris and Bertie Ltd. As the managing director of Doris and Bertie, I head a team of business writing experts that works with anyone who needs to write as part of their job.

I'm also the author of the business-writing blog Good Copy, Bad Copy. It's named on Copyblogger's list of 15 copywriting and content marketing blogs that will make you more money.

But for me, the best part of my job involves sharing my knowledge of business writing with others. I love giving other people in business the confidence to write in a way that allows them to connect with others. With their clients, their customers, their team, their bosses, the Board or potential investors – whoever they need to win over.

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