Take your marketing skills to new heights by mastering technical SQL data analysis. SQLallows you to better understand customer behavior so you can create targeted, data-driven marketing strategies. Marketers are not required to have the same SQL know-how as SQLdevelopers, which is why this course focuses on the skills you need to be an in-demand technical marketer.
Justin Mares formerly ran growth at developer tools company Exceptional (acquired by Rackspace in March of 2013). While there, he taught himself how to become a technical marketer and use tools like SQL to run important analyses on customer data. He is also the co-author of Traction Book, which details how startups can get traction, and founded e-commerce company Kettle & Fire (which hit a multi-million dollar run rate in just a few months).