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off original price!

The coupon code was not applied because it has already been redeemed or expired. Please click on "My Courses" to see if the course is already on your account.

Small Business Lead Generation & Cold Email | B2B & B2C

Grow your business with cold email. Great for startups, business development, networking, small businesses, & more

What's Inside

Course Curriculum

What works

What cold email looks like - 6:01
Start
336 templates for subject lines & cold email body copy
Start
Getting into the mindset & myths - 2:30
Start
Review sheets & resources - all in one PDF
Start

Deciding on your target

Intro to targeting - 4:09
Start
Ideal Customer Profile - 9:54
Start
Building personas off data - 5:51
Start
DIY threading - 8:18
Start
Practice - Building personas - 13:13
Start
How companies are broken down - 6:14
Start
What level do you target? - 6:43
Start
Section 3: Review & Recap
Start

Finding the right person

Prospecting 101 - 0:40
Start
Building a hit list - 5:32
Start
Using Airtable for your hit list - 26:24
Start
Where to mine - overview - 0:53
Start
Mining with LinkedIn (free) - B2B/B2C - 5:03
Start
LinkedIn Sales Navigator - B2B/B2C - 5:37
Start
Mining with Google - 2:48
Start
Using press releases for mining - B2B - 2:27
Start
Award winner mining - B2B - 7:21
Start
Conferences & attendees lists - B2B/B2C - 5:16
Start
Presentations, slides, and publications - 1:14
Start
Using directories - B2B - 12:32
Start
OPTIONAL: Using communities for mining - B2C - 7:31
Start
Twitter keywords - B2C - 9:37
Start
Exporting competitors' followers on Twitter - B2C - 8:42
Start
Personal network - how and when to use it - 8:34
Start
Prospecting best practices - 1:41
Start
Cold calling - 2:14
Start
Follow along - Scripts for informational cold calling - 5:14
Start
Practice - Cold calling (making a real cold call) - 7:30
Start
Practice - Mining - 11:50
Start
Section 4: Review & Recap
Start

How to find the right email address

How email hunting works - 1:12
Start
Using Email permutator + Mail tester - 8:03
Start
Hunting for emails with Hunter.io - 11:35
Start
Using Voila Norbert - 5:15
Start
How to find email addresses of social media profiles - 10:19
Start
Tricks for when you're not sure - 1:36
Start
Alternatives to email - 8:01
Start
Practice - Prospecting - 8:44
Start
Section 5: Review & Recap
Start

How to find the right email address - enterprise edition

Why these tools are different - 1:26
Start
Using Datanyze - 3:30
Start
Using The Harvester - 16:10
Start

How to scale prospecting

Intro to scaling - 5:08
Start
The 4 rules of outsourcing - 8:41
Start
Intro to Freelancer - 8:18
Start
Writing a job post - 17:15
Start
Going over your bids & setting a trial - 7:28
Start
Bulk prospecting - 9:34
Start
Section 7: Review & Recap
Start

Strategizing / Copywriting principles

4 useful copywriting concepts - 1:51
Start
The AIDA formula - 7:48
Start
UVP - 2:59
Start
The CBI framework - 3:17
Start
Emotion based copywriting - 7:39
Start
Section 8: Review & Recap
Start

Subject lines

Subject lines - 10:15
Start
Subject line templates - 5:53
Start
Practice - Subject lines - 13:06
Start
Practice - Rewriting bad headlines - 13:53
Start
Practice - Writing subject lines for our interview campaign - 11:05
Start
Section 9: Review & Recap
Start

Your body is a wonderland

Intro to body - 1:36
Start
Length, spacing, punctuation - 8:08
Start
4 parts of every cold email - 5:11
Start
3 golden rules of cold email - 4:17
Start
How to address your prospect - 3:49
Start
The Hook - 7:17
Start
The Bridge - 5:36
Start
The Pitch - 3:58
Start
The CTA - 5:12
Start
How much do you customize? - 6:03
Start
Sending emails from company or personal email - 1:50
Start
Using spintax to sound more personalized - 5:06
Start
How to handle "info@ / contact@" email addresses - 1:18
Start
Practice - Rewriting bad body copy - 13:53
Start
Practice - Rewriting bad cold email from Perspectivo - 13:30
Start
Practice - Writing cold emails for our interview outreach (Evan) - 9:56
Start
Practice - Writing cold emails for our interview outreach (Zach) - 12:39
Start
Section 10: Review & Recap
Start

Flair / Rich media / Attachments

Why media is important - 3:45
Start
Emojis, exclamation points, and smiley faces - 2:42
Start
Using GIFs - 1:40
Start
Using Loom for screensharing - 21:05
Start
Section 11: Review & Recap
Start

Software for running automated email outreach campaigns

Reply.io - Overview - 3:19
Start
Reply.io - Intro to the UI - 15:49
Start
Reply.io - Getting more in depth with the UI - 16:52
Start
Reply.io - Setting up a campaign - 13:28
Start
Reply.io - Extra features - 7:01
Start
Polymail overview - 6:19
Start
Polymail - Setting up a campaign - 13:57
Start

Reply cadence & overall strategy

Best time to send emails (Zach) - 1:31
Start
Following up - 4:57
Start
Our interview campaign - How it went & Responses we got - 7:24
Start
Section 13: Review & Recap
Start

Case study #1 - Houses of Worship

Houses of Worship - #1 Targeting & mining - 5:27
Start
Houses of Worship - #2 Copywriting - 3:31
Start
Houses of Worship - #3 Sending the emails - 4:30
Start
Houses of Worship - #4 Responses - 7:06
Start

Case study #2 - Project Uplift

Project Uplift - #1 Targeting & mining - 2:12
Start
Project Uplift - #2 Copywriting - 5:20
Start
Project Uplift - #3 Responses - 3:05
Start

Case study #3 - Evan's Perks

Intro to the EvansPerks case study - 4:18
Start
EvansPerks - Targeting - 6:47
Start
EvansPerks - Prospecting clients - 7:22
Start
EvansPerks - Scaling up the process - 10:41
Start
EvansPerks - The big fish strategy - 10:20
Start
EvansPerks - Subject lines - 5:04
Start
EvansPerks - Email copy - 15:02
Start
EvansPerks - Reply cadence - 8:59
Start

Interviews with cold email experts

Interview with Aaron Ross, author & Co-CEO of Predictable Revenue - 29:55
Start
Interview with Mostafa Dastras, copywriter & blogger at LiveaBusinessLife.com - 26:27
Start

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43825+ Students

117 Lectures

13+ Hours of Video

Lifetime Access

24/7 Support

Instructor Rating

Evan Kimbrell

Evan Kimbrell is the founder and director of Sprintkick, a referral based full service digital agency based out of San Francisco. Over the last 4 years, he has overseen the development and launch of over 100 web and mobile apps. Clients range from 1-2 man startups bootstrapping their idea, to multibillion dollar Fortune 100s like Wal-Mart, Dick’s Sporting Goods, & GNC. Before founding Sprintkick, Evan worked as a VC for the LA-based Juvo Capital firm.

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Course Categories

Small Business Lead Generation & Cold Email | B2B & B2C

Grow your business with cold email. Great for startups, business development, networking, small businesses, & more

What's Inside

Course Curriculum

Get started now!

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Evan Kimbrell