Salesforce CRM: The Definitive Admin

Implement, configure, customize, and manage Salesforce.com for your organization

What's Inside

Salesforce.com is arguably one of the top leading Software-as-a-Service platforms in the world today. It provides Salesforce automation, customer service, social collaboration as well as a powerful platform to build custom applications for any organization. There’s no doubt about what value the product can bring to any organization using it.

This video course provides readers with a complete guide to managing and configuring Salesforce.com for your organization. This course covers all the important topics within the application, in a manner which covers both real-life solutions as well as common best practices used throughout the community.

The video course begins with discussing how to set up organization wide settings and then moves on to topics such as user management, configuration, data management, analytics, and business processes. The course also discusses how to extend the application and the different best practices when working with the platform.

Starting from how to initially set up the organization in Salesforce, the course moves to cover a breadth of different topics. This includes settings such as default currencies, locale, time zone, as well as the default language. It later moves on to how to manage users within the system and then properly set up a security model across different users. The video course will also tackle ways to configure and extend the system’s functionality by creating custom fields and objects, as well as creating business rules such as workflow rules and approval processes.

The course aims to provide beginners with a solid baseline to configuring an application, as well as provide novices with the ammunition they need to make Salesforce.com the perfect fit for their organization.

About the Author

Edward Encarnacion is an experienced Salesforce CRM consultant, having worked with the Salesforce and Force.com platform for over 4 years. Within that time, he has worked on various implementations on both Service Cloud, Sales Cloud and Force.com offerings on the platform, providing configuration expertise as well as technical knowledge in customizing the platform through Apex and Visualforce. Currently based in New Zealand, He is a Salesforce Technology Consultant for Fronde Systems Group, one of Australasia’s top cloud solutions providers.
Edward gained a Bachelor’s Degree in Computer Science from the University of the Philippines Los Banos. He is also both a certified Salesforce.com Administrator and Force.com Developer.

Course Curriculum

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110+ Students
45 Lectures
0+ Hours of Video
Lifetime Access
24/7 Support
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Packt Publishing

Packt’s mission is to help the world put software to work in new ways, through the delivery of effective learning and information services to IT professionals. Working towards that vision, it has published over 4,000 books and videos so far, providing IT professionals with the actionable knowledge they need to get the job done–whether that’s specific learning on an emerging technology or optimizing key skills in more established tools.

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