One important part of growth is taking advantage of emerging channels, and in mobile today – that’s paid advertising on Facebook.
In Q4 of 2013, Facebook will reach a tipping where they’ll make more than half their revenues via mobile ad sales – and for good reason.
Used correctly, Facebook is the best paid channel around for both the small and large budget app developer.
For the smaller budget you can use Facebook to target and test your product.
Have a larger budget? Here’s a quote from Hotels Tonight’s Director of Mobile Marketing, Adam Grenier:
“With Facebook targeting, I feel like a kid in a candy store with all these choices. It performs better from a click-to-install perspective than anything except incentivized ads. From an efficiency standpoint, it’s on par with everybody else out there today.”
As the CEO of a mobile apps gaming company, 12gigs I’ve bought 10+ apps to the Top 25 in the Apple, Google and Amazon app stores.
To do this effectively today, you'll need to know Facebook, and in this course I'll teach you what I've learned including:
- Best practices for copy and creative for Facebook Mobile Advertising today.
- The process of measuring and targeting by demographic, social and advanced tools like Lookalikes and Custom Audience.
- Using metrics and understanding the levers to to produce great campaigns.
Consulting from a mobile developer can cost you tens of thousands of dollars – not to mention the incredible amount of money you're plowing into your ad budget.
If you are spending ANY money at all on Facebook Mobile Ads or plan to, this class should save you enough money in the first day of running a campaign to immediately make back your investment.
Look forward to seeing you in the course.
Nick Talarico
