Google Analytics 4 - GA4

Learn how to benefit from the New Google Analytics 4 - GA4

What's Inside

From 1st July 2023, the Google Universal Analytics (UA) will be replaced by the new Google Analytics 4 (GA-4).

But you don't have to wait; you can start to run GA4 now!

Why?

GA4 is a wholly redesigned tool and will give you a new, more effortless experience. Everything is now built around Users (visitors) and Events (interactions) on your site, rather than sessions.

What will you learn in this brand new Course?

  1. Course Overview
  2. Introduction to GA4
  3. Overview of the NEW GA4 Dashboard
  4. Reports Snapshot & Real-time Data
  5. Life Cycle Reporting
  6. Explorations
  7. Advertising Performance
  8. Configure
  9. Supporting tools: Campaign URL Builder, Google Search Console

The Course will provide you with all the tools to get the best from the new Google Analytics and be able to get better insights and stronger performance.


Course Curriculum

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54461+ Students
10 Lectures
1+ Hours of Video
Lifetime Access
24/7 Support
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Oxford Learning Lab

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, fromMarketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.

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