Earn your Digital Marketing Foundations Certification. This course is everything you need to get started in digital marketing. Learn the foundational elements of a successful plan, and the digital tactics available.
In Digital Marketing Strategy Essentials, learn the importance of having a clear digital strategy in place and challenges faced by businesses (of all sizes). See case studies that demonstrate the benefits of having a clear digital marketing plan.
The essentials of Digital Advertising gives you an overview of the key aspects of digital advertising that you should know. This section covers everything from the benefits and challenges of digital ads to the strategy to the channels to the key decisions you’ll need to make. Discover the essentials to understanding digital ads.
In Digital Measurement, you’ll develop a strong understanding of what digital measurement is, why it is important and the challenges of measuring what matters. Strong measurement starts with strategy and a clear idea of WHY you are measuring to begin with. This section gives you insights on these foundational topics.
In Intro to Email Marketing, we discuss why email marketing is important, current trends to pay attention to, and we review the basics of how email marketing works. You will understand how building a plan is the key to success and how to choose the software that is right for your business.
In the Websites lesson, you will learn the essentials to building a website, including what makes a great website, determining your website’s purpose, steps to building a website, website costs, plus more.
In SEO Essentials, understand the importance and impact of SEO on the success of your website. Learn the fundamentals of SEO and how it works, so you can make a smart decision on how to integrate an SEO program into your overall digital strategy.
For most businesses, Google Analytics is the standard for data collection and analysis. We wrap up this training course with a discussion on why you need digital analytics, why Google Analytics is the tool most businesses use & how to use Google Analytics to evaluate success to make better decisions.
In Social Media Strategy Essentials, understand the importance of social media and its relevance in building business today. See how different businesses are getting results using social media and why it is important to have a clear strategy. Know the social media trends that really matter no matter what updates are made or new features released.
Video Training: 6 hours, 20 minutes
