Digital Advertising

This program covers the foundations to mastery of digital advertising including how the strategic role and purpose of Search, Social, Video and Display ads.

What's Inside

Digital advertising is one of the most effective ways to reach your target audience. Digital ads can be extremely effective when run correctly. With over 50% of advertising dollars being spent on digital, you can’t afford to not take full advantage of the power of digital advertising. This program covers the foundations to mastery of digital advertising including how the strategic role and purpose of Search, Social, Video and Display ads.

What You’ll Learn:

  • Get familiar with the most popular types of digital ads
  • Learn targeting to get your ads in front of the right people
  • Explore strategies by channel, and creative best practices
  • Discover proper campaigns set-up, ad sets, and ad groups
  • Learn A/B and creative testing to maximize your ROI

Video Training: 4 hours 20 minutes

Course Curriculum

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Certificate Available
626+ Students
45 Lectures
4+ Hours of Video
Lifetime Access
24/7 Support
Instructor Rating
Krista Neher

Krista Neher is the CEO of Boot Camp Digital, a bestselling author of six books, an international speaker and a recognized digital marketing expert. She has worked with leading companies like Google, P&G, General Mills, Nike, GE, The United States Senate, Prudential, Remax and more. She has also been a featured expert in the Wall Street Journal, New York Times, CNN, Associated Press, Wired Magazine and more.

Krista is passionate about social media and created one of the first accredited social media certification programs in the world.


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