Designing Gamification

Boost User Engagement with Tried-and-True Game Concepts


What's Inside

Designing an app, or building an organization from the ground up? Utilize gamification techniques to boost user engagement. This course will deliver introductory content officially accredited by the Engagement Alliance, teaching you everything from what gamification actually is to how it’s utilized across different industries and towards various applications.

  • Utilize gamification to boost user engagement w/ 7 hours of content
  • Learn how engagement science can transform your organization
  • Grasp the foundational science and research behind gamification
  • Get a better understanding of how to implement gamification w/ realistic examples & case studies
  • Watch relevant, supporting lectures from curated experts

Course Curriculum

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Certificate Available
11132+ Students
32 Lectures
5+ Hours of Video
Lifetime Access
24/7 Support
Your Instructor
Gabe Zichermann

GABE ZICHERMANN is the world's foremost expert and public speaker on the subject of gamification, user engagement and behavioral design. His highly-anticipated forthcoming book - Gamification by Design 2 - updates the definitive reference guide on the use of game mechanics in non-game contexts. Zichermann is also the author of The Gamification Revolution (McGraw Hill, 2013), Gamification by Design (2011) and Game-Based Marketing (2010), as well as the Founder and Editor-in-Chief of the industry's primary publication, and the host of the popular interview webseries/podcast GameRev. In addition, Gabe helped co-design live-event gamification platform Livecube and co-founded strategy/design consultancy Dopamine where he works with leading brands to drive customer and employee engagement. Zichermann's talks, workshops, books and courses have inspired an entire generation of marketers, customer loyalty experts, HR professionals, strategists and product designers to make the world a more fun and engaging place. When he’s not traveling around the world lecturing, Gabe can be found cooking, eating and photographing his food from his home base in Los Angeles.

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