Copywriting White Papers – the $3,000 jackpot

Become a copywriting top earner. The ultimate White Paper tool-kit

What's Inside


IMAGINE, REGULARLY GETTING MORE THAN $3,000 FOR WRITING JUST 10 PAGES

That’s how much inexperienced White Paper copywriters earn (source: Stelzner survey 2007). Experienced White Paper writers charge an average of $5,000 - $6,000. Every year, I write a paper for the financial services sector – 8 pages long, $9,000.

You’ll become an ‘expert’ writer

At the end of this short course, whether you’re a copywriter, business owner, entrepreneur or marketing professional, you will be fully trained up to write your OWN White Papers. With confidence.

Just like me, you’ll learn to be an expert writer, without being an expert in anything, Your client is the expert – you’re paid simply to capture it on page.

Learn from the best

What do I know about White Papers? Well, try doing a Google search for ‘White Paper copywriter’ and you’ll see that I’m position number one, worldwide, out of 2.7 million websites.

I’ve written them for companies like Oracle, PricewaterhouseCoopers, The Bain Company, IBM, Travelex and Lloyds.

Why is this courseunique?

First of all, I share my own, personal STRUCTURE for a White Paper. I even give you a ‘fill-the-blanks’ template. I let you watch over my shoulder as I write a White Paper from scratch –and, if you want to, you can write it yourself – your very first!

And I don’t stop at showing you how to research them and write them. I show you how to promote them – successfully.

A shoulder to lean on

Just like my other courses, I'm always available to answer your queries, or to explain things further, Usually within 24 hours; I love to help. And, just like my other courses, this one will grow over time as students raise queries. It's a LIVING course that’s yours for life.

Who’ll benefit?

Existing copywriters who are struggling to make ends meed, writing ‘content’ for five bucks a page. Aspiring copywriters, and anyone who’s completed my course How to Become a Successful Freelance Copywriter, Working from Home. This course will really boost your business-writing skills.

Entrepreneurs, start-ups and business owners will gain too. Learning how to write papers for their own organization – boosting sales leads and becoming a thought leader in their industry.

And remember, this is a Udemy course, so you have the security of a no-quibble, 100% money-back guarantee. You've nothing to lose, so join me right now in what I can promise will be a fascinating journey.

Get started now!



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27 Lectures
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Len Smith

Len Smith

Freelance copywriter and communications consultant

Over 44,000 students worldwide. Nearly 600 five-star reviews

For the past 20 odd years Len has run his own business, Copywriting On Demand and manages The-Writers-Guru.

He works from home, writing copy for organisations around the world - and lots of them have become personal friends.

With forty years' experience in marketing, he spent three years in Paris responsible for IBM product marketing in 14 countries across EMEA.

His biggest market is the USA, followed by the UK, the Arab states and the Netherlands. His business comes via the web and his website attracts more than 1,000 visits (yes, real humans) a day.

Clients are as diverse as Vodafone, The Finance Leasing Association, Lloyds, PricewaterhouseCoopers, the BBC, a number of multinational pharmaceutical companies - even a TV 'Secret Millionaire'.

Married for more than 50 years (a world record?) he has three sons.

He lives in a rambling old vicarage in Yorkshire that has the distinction of having been built by the Brönte sisters' Uncle Fennel. Charlotte's earliest recorded letter was written from the vicarage during one of the children's brief holidays there.

His interests have included competitive rallying (including an attempt at the Monte Carlo Rally and the Paris Marrakesh), and paragliding. These days he is content with art and opera.

Vacation time aside, Len aims to answer student queries within hours.

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