Copywriting for Search

In a world where people turn to Google first for answers, getting your content where your audience is searching is critical.

What's Inside

In a world where people turn to Google first for answers, getting your content where your audience is searching is critical. In this course, we break down how search works. By understanding the concepts of how to create copy for search, you’ll know why it matters, why SEO should be considered early in the process, how to write for search, and how to measure the success of your content in getting the right message in front of the right people at the right time.

What You’ll Learn:

  • Learn how search engines work and how to plan your copy before you start writing.
  • Develop a killer keyword list that helps Google attract the right audience
  • Learn how to create compelling content that grabs attention in a search result
  • Get pro-tips for writing at every stage of the marketing funnel.
  • Learn advanced optimization tricks to boost your search engine results

This course is taught by Allison Chaney, Chief Digital Training Officer at Boot Camp Digital.

Video Training: 2 hours

Course Curriculum

This course is closed for enrollment.

Certificate Available
537+ Students
28 Lectures
2+ Hours of Video
Lifetime Access
24/7 Support
Instructor Rating
Krista Neher

Krista Neher is the CEO of Boot Camp Digital, a bestselling author of six books, an international speaker and a recognized digital marketing expert. She has worked with leading companies like Google, P&G, General Mills, Nike, GE, The United States Senate, Prudential, Remax and more. She has also been a featured expert in the Wall Street Journal, New York Times, CNN, Associated Press, Wired Magazine and more.

Krista is passionate about social media and created one of the first accredited social media certification programs in the world.


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