To develop a Personal Brand whether it is for professional or personal use, you need to identify your assets, strengths, characteristics, and skills. Mastering the techniques of developing a personal brand will allow you to achieve success in your business or personal life.
By taking this course, you will be armed the techniques that help you create, present, and control your personal brand. This course will help you utilize your strengths, skills, and some other tools available around you (e.g., social media and google analytics) to cultivate, develop and control your image and create a presence to your brand. You will master the ways helping you sharpen your brand and overcome any potential crisis.
What You Will Learn:
By taking this course from LinCademy, you be able to do the following:
- Understand the importance of personal
branding and your public image.
- Define your brand mantra
- Understand the importance of being
real when presenting your image
- Perform a SWOT analysis to define
your brand
- Understand what you need to do to
define yourself
- Identify your core values (Pillars)
- Identify your passions and your strengths
- Use the 3 Cs to establish your brand
- Control and develop your brand
- Define a clear descriptions of your brand
- Set a consistent brand
- Communicate your brand in commitment
way.
- Understand what’s needed to live
your brand
- Differentiate between your personal
and professional brands.
- Integrate your personal and
professional brands at all times.
- List professional behaviors.
- Identify how to build rapport.
- List the tools that help with
sharpening your brand.
- Use blogging to strengthen your
brand.
- Use authenticity to strengthen your
brand.
- List the actions that improve your
authenticity
- Identify the level of transparency
that help sharpen your brand.
- List the steps to help with developing
your networking skills
- List the feature that help you be
noticeable.
- Describe the body language features
that have a positive or negative effect.
- Describe what to wear to positively
affect your brand.
- List the tools to monitor your
social media accounts.
- List the characteristics of strong
and secure password.
- Describe the best social media usage
to improve your brand.
- List the ways to increase the
visibility of your brand using social media.
- Describe the best ways to use social
media to improve your brand.
- Describe how to create social media content
that best reflect your brand.
- List types of Gimmicks
- Understand how to react to mentions
on social media.
- Describe how to overcome crises your
brand may face.
- List the steps to help you deal with
your mistakes on social media.
- Understand how to deal with
harassments or negative feedback on social media.
- Understand how to address miscommunication
and misinformation on social media.
- Describe how to monitor the online
presence of your brand.
- Identify your unique values.
- Identify the powerful words to
describe yourself.
- List the ways to help you think
outside of the box with your branding.
- Understand how to deal with failure.
- Know what should be done after completing this course.
- Understand some words from the wise related to branding.
LinCademy courses are designed differently as:
- They are concise. content is presented right to the point without side talks. You will get huge amount of knowledge and develop many skills in a short time;
- They have professional and high-quality instructional videos that includes expressive graphics; and
- Its knowledge is supported by animated case studies that will help you reflect what you have learnt on real life situations.
Access this awesome learning experience from LinCademy and start building and controlling your personal brand.
