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Ultimate Guide to Retargeting/Remarketing
Course Introduction
Introduction to the course! (1:39)
What is retargeting/remarketing & how does it work? (1:12)
Why is it so important? It definitely is! (2:09)
Setting up Google Tag Manager
Introducing Google Tag Manager (GTM) (1:06)
Setting up Google Tag Manager (1:57)
Testing our implementation (QA) (2:46)
How to use Google Tag Manager (1:10)
Setting up Adwords (GDN)
Installing the Adwords Tag! (2:50)
Testing our implementation (1:12)
Creating Audience Mindset Maps (4:00)
Setting up simple audience lists (6:58)
Setting up YouTube Remarketing
Introducing the different YouTube campaign types (10:35)
Setting up audiences & brief intro into how to setup different campaign types (6:02)
Setting up AdRoll (Facebook + GDN)
AdRoll or Perfect Audience? (1:27)
Basic AdRoll Setup & Connecting Accounts (4:56)
Adding AdRoll Tag to Google Tag Manager (6:25)
Creating our simple audience lists (4:25)
Setting up Web (Google Display Network) campaigns (3:56)
Setting up Social (Facebook + Insta) campaigns (3:21)
Setting up PerfectAudience (Facebook + Twitter + GDN)
AdRoll or Perfect Audience? (2:15)
Setting up the retargeting code! (4:47)
Checking that the code is live & active! (1:23)
Setting up campaigns and settings (2:39)
Bonus | Setting up Google Analytics Remarketing
Setting up Google Analytics Tracking Code (3:25)
Checking your code installation (two ways!) (2:56)
Creating remarketing lists and setting up campaigns in Adwords (5:54)
Creating advanced analytics remarketing lists + custom combinations (8:17)
Banners, Video Ads and Creative Assets
Why do banners & ads have their own section? (2:07)
Google Display Network Text Ads (5:13)
Google Display Network Image Ads (7:34)
Bonus | Examples of GDN Image Ads & some research tools (4:48)
Adding the Ads to your Google Campaigns (3:59)
YouTube Video Ads (6:28)
Adding the Video Ad to your Youtube Video Campaigns! (2:07)
Facebook News Feed Ad Guidelines & Best Practices (4:10)
Add Facebook Ads to AdRoll (1:54)
Landing page best practices
Which pages are best for your users to land on? (4:25)
Setting up Web (Google Display Network) campaigns
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