Introduction to the course!

Some of the Terminology that is used in this course!

GDN: Google Display Network. This refers to ads run through the Google Display Network on eligible sites that are running adsense. The below is quoted from the Google Display Network about us page:

"The Display Network is a collection of websites -- including specific Google websites like Google Finance, Gmail, Blogger, and YouTube -- that show AdWords ads. This network also includes mobile sites and apps. If you've ever seen an AdWords ad on your favorite news site or in your Gmail account, and wondered how it got there, now you know: websites like these are part of the Google Display Network"

Conversions: This means your main goal, which could be a sale, completion of a lead form, click to chat action, signup, etc..

Banners: These are image ads, rather than just text ads

Audiences/Audience list: These are the users that will be retargetted/remarketed with your ads

Cookies: Small piece of data sent from a website and stored in a user's web browser while the user is browsing that website. Every time the user loads the website, the browser sends the cookie back to the server to notify the website of the user's previous activity

Cost Per Click: The amount you pay when someone clicks on your ad. Each channel will have a different CPC based on your competition and audience list you created.

Direct Traffic: Traffic that types your URL in the browser and goes to your site directly. They would have known your URL or copied & pasted into their browser.