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Social Media Marketing - Content Marketing Masterclass
Section 1 Revised. Understanding Social Media Marketing
01 Writing A Marketing Plan (9:49)
02 Social Media Marketing Introduction (0:50)
02a Free Facebook Group For Students
03 Social Media Marketing Monster (2:31)
04 Free Vs Paid Traffic (3:28)
05 What Is Marketing (9:40)
06 What Is Media (3:49)
07 What Is Social (6:40)
08 Local Vs International (3:02)
09 Activities To Complete (1:15)
Section 2 Revised. Marketing As A Business Priority
01 Introduction Marketing As A Business Priority (0:46)
02 The Marketing Company (4:01)
03 Feast And Famine (2:35)
04 Continuous Marketing (4:02)
05 The 80 20 Principle (3:54)
06 Sales And Marketing (4:51)
07 Activities To Complete (1:07)
Section 3 Revised. The Buyer Journey
01 Introduction To The Buyer Journey (0:39)
02 Meet Bob (13:38)
03 The Seven Steps To Marriage (5:28)
04 The Buyer Journey AIDA (3:25)
05 Attention (1:56)
06 Interest (6:41)
07 Desire (3:31)
09 Activities To Complete (1:21)
08 Action (4:04)
Section 4 Revised. Bob's World View
01 Introduction To Bob's Worldview (0:40)
02 Understanding World Views (5:29)
03 Understanding Bob (2:58)
04 Confirming A World View (6:25)
05 The Kettle Buyer (13:20)
05a. Bob's World View PDF
06 Activities To Complete (1:00)
Section 5 Revised. Social Media Marketing And SEO
01 Introduction Social Media And SEO (0:42)
02 Social Signals The Truth (3:46)
03 The Problem With New Websites (6:39)
04 The Snowball Effect (4:01)
05 The Great Deception (3:16)
06 Your Website The Data Centre (8:12)
07 Activies For SMM And SEO (1:08)
Section 6 Revised. Social Media Marketing Platforms
01 Introduction To Social Media Platforms (0:48)
02 Finding Bob (2:17)
03 What Platform Should I Use (2:50)
04 Business or Personal Branding (7:34)
05 Branding Tips (3:03)
06 Creating Your Biography (3:55)
07 House Keeping (3:26)
08 Social Media Platforms Activities (1:04)
Section 7 Revised. Posting On Social Media Platforms
01 Posting On Social Media Introduction (0:26)
02 The Golden Rules (2:30)
03 Curation Vs Creation (3:58)
04 What Types Of Content Should I Create (4:17)
05 Written Content (1:22)
06 Photography (4:50)
07 Infographics (3:26)
08 Video Content (4:59)
09 Podcasting (3:08)
10 Automation (2:30)
11 Posting On Social Media Activities (0:59)
Section 8 Revised. Social Media Posting Ideas
01 Social Media Posting Ideas Introduction (0:37)
02 Where Do I Get Ideas From (1:56)
03 Stupid Questions (3:37)
04 Conversations (2:48)
05 Stories (5:50)
06 Industry News (2:44)
07 Content Capture System (2:35)
08 Respecting Your Audience (2:58)
09 Post Ideas Activities (0:48)
Section 9 Revised. Creating A Social Media Marketing Post
01 Creating A Post (0:36)
02 Take Them To The Movies (2:01)
03 Headlines (3:16)
04 Body Text (5:11)
05 Using Images (5:51)
06 Video Posts (6:59)
07 Quizzes And Polls (1:17)
08 Links (1:59)
09 Hashtags (2:33)
10 Creating A Post Activities (0:55)
Section 10 Revised. Community Based Marketing
01 Community Based Marketing Introduction (0:38)
02 The Best Kept Secret (2:45)
03 Choosing A Niche (3:43)
04 Choosing A Platform (2:43)
05 Gate Keepers (2:33)
06 Community Rules (3:24)
07 Shared Ownership (3:41)
08 Visiting Other Communities (2:40)
09 Community Marketing Activities (0:46)
Section 11 Revised. Building A Social Media Marketing Plan
01 Introduction To Building A Marketing Plan (0:34)
02 Why You Need A Plan (1:59)
03 Your Social Media Schedule (2:51)
04 Your Content Calendar (4:06)
05 Realistic Time Frames (2:33)
06 Responsibilities And Roles (2:50)
07 SMART Marketing Goals (7:34)
Section 12 Revised. Social Media Marketing - Case Studies
01 Introduction To Social Media Case Studies (0:28)
02 Market Mistakes Part 1 (7:04)
03 Marketing Mistakes Part 2 (4:18)
04 Twitter Case Studies (5:36)
05 Facebook Case Studies (5:04)
06 LinkedIn Case Studies (5:04)
07 YouTube Case Studies (5:16)
08 Instagram Case Studies (4:08)
09 Pinterest Case Studies (4:19)
10 Case Studies Activities (0:28)
Section 13 Revised. Introduction To Vlogging
01 Introduction To Vlogging (0:23)
02 What Is Vlogging (7:46)
03 Vlogging Equipment (1:05)
04 Budget Equipment (3:29)
05 4k Vlogging Equipment (3:44)
06 Vlogging Microphone Equipment (8:36)
07 Additional Equipment (5:13)
08 Filming Techniques (6:25)
09 Editing A Vlog (6:27)
10 Suggested Activities (0:43)
Section 14 Revised. Understanding Instagram
Mod 25 - 01 Introduction To Instagram Marketing (0:22)
Mod 25 - 02 Understanding Instagram (4:47)
Mod 25 - 03 Growing Your Audience (6:42)
Mod 25 - 04 Hashtagging Tools (6:32)
Mod 25 - 05 Better Pictures With Your Phone - Controlling The Exposure (3:42)
Mod 25 - 06 Basic Composition - The Rule Of Thirds (3:25)
Mod 25 - 07 Understanding Light (7:29)
Mod 25 - 08 Controlling Your Backgrounds (5:43)
Mod 25 - 09 Editing Your Images With Snapseed (9:58)
Mod 25 - 10 Activities To Complete For Instagram Marketing (0:36)
Section 15 Revised. Quora Marketing
Mod 26 - 01 Introduction To Quora Marketing (0:22)
Mod 26 - 02 What Is Quora (4:32)
Mod 26 - 03 Setting Up Your Quora Profile (6:26)
Mod 26 - 04 Finding Quora Questions To Answer (9:25)
Mod 26 - 05 Writing A Quora Answer (8:46)
Mod 26 - 06 Quora Growth Tips (3:38)
Mod 26 - 07 Quora Activities To Complete (0:35)
Section 16 Revised. Pinternet Marketing
Mod 27 - 01 Introduction To Pinterest Marketing (0:25)
Mod 27 - 02 What Is Pinterest (6:58)
Mod 27 - 03 Setting Up Your Pinterest Business Profile (6:42)
Mod 27 - 04 Creating A Board (3:29)
Mod 27 - 05 Creating Pins (7:26)
Mod 27 - 06 Understanding Rich Pins And Buyable Pins (4:06)
Mod 27 - 07 Pinterest Growth Tips (4:12)
Mod 27 - 08 Pinterest Board Strategy Examples (4:45)
Mod 27 - 09 Pinterest Tools (1:20)
Mod 27 - 10 Pinterest Activities To Complete (0:35)
Section 17 Revised. Creating Social Media Images With Adobe Spark
Mod 28 - 01 Introduction To Creating Social Media Images With Adobe Spark (0:57)
Mod 28 - 02 Adobe Spark Tools Explained (5:18)
Mod 28 - 03 Example Of An Adobe Spark Social Image Created On Desktop (3:56)
Mod 28 - 04 Example Of An Adobe Spark Social Image Created On Mobile (4:02)
Mod 28 - 05 Activities To Complete - Adobe Spark (0:36)
Section 18 Revised. Introduction To Podcasting
01 Introduction To Podcasting (0:23)
02 What Is Podcasting (3:56)
03 Getting Started (4:16)
04 Equipment (8:36)
05 Designing A Podcast (8:06)
06 Podcast Recording Tips (11:25)
07 Finding Guests For Your Show (6:45)
08 Editing Your Podcast With Audition (2:48)
09 Marketing Your Podcast (4:38)
10 Podcasting Activities (0:36)
Section 19. Resources (contains duplicates of resources from within the course)
Free Facebook Group For Students
CopyofBobsWorldview
Mod 27 - 06 Understanding Rich Pins And Buyable Pins
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