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Skillsets to Shift Your Career to Product Management
Section 1: Introduction
1. Who Should Take this Course, and Why? (4:40)
Section 2: Key Decisions a Product Manager Must Make
2. What is Expected from a Product Manager? (4:49)
3. How it Really is Conflict Management (11:01)
4. Three Key Decisions a Product Manager Must Make (7:08)
Section 3: First Steps in Defining a New Product
5. Three Key Questions to Get Started (9:33)
6. Thinking for a Roadmap - 1 (6:36)
7. Thinking for a Roadmap - 2 (5:20)
Section 4: The new Product Introduction (Phase-Gate) Process
8. Why This Process? (6:04)
9. Limits of the NPI Process (6:41)
10. Preliminary Concept-Approval Questions (9:47)
11. Rigorous, Funding-Approval Questions (6:18)
Section 5: Key Questions in Defining a New Product
12. What Questions are Important? (14:37)
13. Example of Brainstorming Scenario (10:39)
14. Intermediate Summary (7:41)
Section 6: Building the Business Case
15. Summary Structure of a Business Case (9:12)
16. From Business Case to Market Analysis (13:35)
17. how to do Market Analysis (TAM, SAM. SOM) (13:07)
18. Reconciling Bottom-up & Top-down Forecasts (10:37)
19. ROI, Break-even Point, Gross Margin (12-Quarters) (13:37)
Section 7: Approaching the Customer to Validate Your Assumptions
20. Three Benefits From Asking for Customer Validation (8:21)
21. Three Rules for Approaching Your Customer for Early Feedback (11:09)
Section 8: Thinking About Differentiation & Go-To-Market Plan
22. Two Levels of Relatedness Between You & Your Customer (10:15)
23. Five Questions You Need to Answer for Going to Market (11:35)
Section 9: Managing Requirements & Plan with Development Team
24. Eleven Key Points to Help you Manage Product Requirements (18:10)
25. Three Guidelines to Avoid Marketing vs. Engineering Disfunction (13:38)
26. Intermediate Summary (3:05)
Section 10: Preparing For Product Funding Pitch
28. Preparing for New Product Review Board (NPRB) Presentation (11:40)
27. Anatomy of MRD & PRD (14:27)
Section 11: During the Product Development
29. Two Traps to Avoid During the Product Development (9:37)
30. A Look at Full Product Life Cycle (13:08)
Section 12: Releasing the Product
31. Preparing Good Sales Collateral (14:57)
Product Release Process: From Product to Customer-ready Product (10:46)
Section 13: Listening to Market, Starting Next Product, Conclusion
33. Listening to Market: Bug Scrub, QBR, Conclusion of the Course (11:42)
Section 14: Document Templates
Resources/Files
27. Anatomy of MRD & PRD
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