25. Three Guidelines to Avoid Marketing vs. Engineering Disfunction

Skillsets to Shift Your Career to Product Management

Section 1: Introduction

Section 2: Key Decisions a Product Manager Must Make

Section 3: First Steps in Defining a New Product

Section 4: The new Product Introduction (Phase-Gate) Process

Section 5: Key Questions in Defining a New Product

Section 6: Building the Business Case

15. Summary Structure of a Business Case (9:12)
16. From Business Case to Market Analysis (13:35)
17. how to do Market Analysis (TAM, SAM. SOM) (13:07)
18. Reconciling Bottom-up & Top-down Forecasts (10:37)
19. ROI, Break-even Point, Gross Margin (12-Quarters) (13:37)

Section 7: Approaching the Customer to Validate Your Assumptions

Section 8: Thinking About Differentiation & Go-To-Market Plan

Section 9: Managing Requirements & Plan with Development Team

Section 10: Preparing For Product Funding Pitch

Section 11: During the Product Development

Section 12: Releasing the Product

Section 13: Listening to Market, Starting Next Product, Conclusion

Section 14: Document Templates

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