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Seth Godin's Freelancer Course
How to move up
Why be a freelancer
A warrior without a king
Moving up the ladder
Weaving a braid
Exercise - Who are you
5 kinds of freelancing
Are you unmistakable?
Exercise - What do you provide
Building assets
Different forms of merit
Exercise - 10 things you deliver to your client
FAQ: Fear of rejection
Building your assets
Exercise - Rank Yourself
Managing clients
Choose your customers
FAQ: Firing a client
FAQ: Questions to ask a new client
How to increase demand
FAQ: When a client disagrees with your vision
Strategies you choose
Right place right time
Get subscribers
Two words in 'I'
FAQ: Building a name as a new freelancer
Storytelling
The 4 principles of storytelling
Exercise - B2B sales
The story is what we hire
Excuses are part of the story
FAQ: Importance of a contract
An aside about how you buy
FAQ: When a client has a budget
Scarcity, value and your choice
Choose the right business
FAQ: Local expert vs. wider reach
Product adoption lifecycle
How to create scarcity
Understanding customer LTV
Different ways to go to market
Pricing
What your craft is worth
Working for free
FAQ: Working for exposure
Questions worth asking yourself
Unique voice
Famous to the family
Stories of family fame
Your brand is human
Finding your edge
Exercise - Develop a unique voice
FAQ: Making a living as a fiction writer
Reputation
The testimonial book
It costs too much to shop around
SEO of a kingdom of one
Seaweed and permission
Exercise - Permission
FAQ: Competing with cheap labor
FAQ: Too expensive despite experience
Promotion
Promotional choices
Drip by drip
Stepping out of your invisibility
(Don't) become an insider
Taking the leap as a strategy
Organize and connect
Defining communities
500 disconnected people
Exercise - Organize and connect
Leverage content
Your own publishing platform
Debunk and inform
Exercise - Leveraging content
In public or for competitors
Exercise - Organize your competitors
Opportunities to consider
Sell and promote
The fear of buying
Exercise - Sales
The obligating question
Positioning
Patience and choosing your industry
Pricing and coupons
FAQ: Displaying prices on a website
Thriving on free
Going to market
Be the impresario
Overspecialize
Go outside the system
Get 'famous'
The poor man's ___
Turn pro
Making time
FAQ: Consistently generating qualified leads
Financial hygiene
Be smart
Words in -ent
Exercise - Make a timeline
Readings
One last thing
In public or for competitors
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