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Seth Godin's Freelancer Course
How to move up
Why be a freelancer (2:34)
A warrior without a king (2:32)
Moving up the ladder (1:26)
Weaving a braid (1:04)
Exercise - Who are you
5 kinds of freelancing (4:24)
Are you unmistakable? (1:03)
Exercise - What do you provide
Building assets
Different forms of merit (2:28)
Exercise - 10 things you deliver to your client
FAQ: Fear of rejection (2:33)
Building your assets (3:02)
Exercise - Rank Yourself
Managing clients
Choose your customers (1:36)
FAQ: Firing a client (1:40)
FAQ: Questions to ask a new client (3:08)
How to increase demand (3:10)
FAQ: When a client disagrees with your vision (3:20)
Strategies you choose
Right place right time (1:19)
Get subscribers (2:16)
Two words in 'I' (3:00)
FAQ: Building a name as a new freelancer (2:22)
Storytelling
The 4 principles of storytelling (2:43)
Exercise - B2B sales
The story is what we hire (2:52)
Excuses are part of the story (1:14)
FAQ: Importance of a contract (2:01)
An aside about how you buy (1:44)
FAQ: When a client has a budget (2:48)
Scarcity, value and your choice
Choose the right business (2:05)
FAQ: Local expert vs. wider reach (1:36)
Product adoption lifecycle (2:23)
How to create scarcity (2:36)
Understanding customer LTV (1:42)
Different ways to go to market (1:46)
Pricing
What your craft is worth (2:05)
Working for free (1:47)
FAQ: Working for exposure (1:55)
Questions worth asking yourself (2:24)
Unique voice
Famous to the family (1:45)
Stories of family fame (2:43)
Your brand is human (1:20)
Finding your edge (2:45)
Exercise - Develop a unique voice
FAQ: Making a living as a fiction writer (2:47)
Reputation
The testimonial book (2:22)
It costs too much to shop around (1:24)
SEO of a kingdom of one (1:11)
Seaweed and permission (1:54)
Exercise - Permission
FAQ: Competing with cheap labor (2:24)
FAQ: Too expensive despite experience (3:05)
Promotion
Promotional choices (1:47)
Drip by drip (2:09)
Stepping out of your invisibility (2:02)
(Don't) become an insider (2:00)
Taking the leap as a strategy (1:48)
Organize and connect
Defining communities (2:13)
500 disconnected people (1:55)
Exercise - Organize and connect
Leverage content
Your own publishing platform (1:17)
Debunk and inform (1:21)
Exercise - Leveraging content
In public or for competitors (1:26)
Exercise - Organize your competitors
Opportunities to consider (4:21)
Sell and promote
The fear of buying (1:55)
Exercise - Sales
The obligating question (3:48)
Positioning (2:25)
Patience and choosing your industry (2:13)
Pricing and coupons (1:47)
FAQ: Displaying prices on a website (2:05)
Thriving on free (1:57)
Going to market
Be the impresario (0:50)
Overspecialize (1:49)
Go outside the system (1:07)
Get 'famous' (0:45)
The poor man's ___ (0:55)
Turn pro
Making time (1:31)
FAQ: Consistently generating qualified leads (2:08)
Financial hygiene (1:20)
Be smart (2:22)
Words in -ent (7:46)
Exercise - Make a timeline
Readings
One last thing
Exercise - 10 things you deliver to your client
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