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One Month Innovation
Welcome to the Course!
Innovation Course Overview (2:18)
Introduction to the Course Booklet (0:35)
Week 1: Creativity and Landscape Analysis
Introduction to Week 1 (0:30)
What is the innovation myth? (0:39)
Why is innovation important? (2:17)
Are you creative? (1:36)
Perception (3:03)
Intellection (3:55)
Expression (4:45)
Introduction to Landscape Analysis (2:44)
Focus Industry (0:55)
Knowledge Conditions (3:25)
Demand Conditions: Magnitude (2:08)
Demand Conditions: Rate of Growth (0:55)
Demand Conditions: Level of Segmentation (2:09)
Weak Signals (4:13)
Pocket and Feedly Habits (2:40)
Week 1 Homework (2:32)
Week 2: Pipelining
Introduction to Week 2 (0:36)
Finally, A Diet That Works (2:59)
Why is Pipelining Important (1:18)
Information Overload and Expectations (3:53)
What is a Trend (2:41)
Global Trends (6:09)
Sources to Consider (1:38)
Kalbuch Matrix: Incremental Innovation (3:09)
Kalbuch Matrix: Breakthrough Innovation (1:24)
Kalbuch Matrix: Disruptive Innovation (4:45)
Kalbuch Matrix: Game Changing (1:39)
Research Perspectives Skimming and Deep Diving (2:52)
Research Perspectives Matrix (2:42)
Week 2 Homework (4:27)
Week 3: Adjacent & Non-Adjacent Markets
Introduction to Week 3 (0:30)
Adjacent Industries (1:25)
Non Adjacent Industries (2:55)
Themes (1:34)
Telling a Good Story (1:36)
Examples of Themes (5:17)
Week 3 Homework (2:45)
Week 4: White Spaces and Opportunities
Introduction to Week 4 (0:31)
White Spaces (1:28)
Examples of White Spaces (1:00)
Temporality (2:07)
Competition (1:05)
Why Are Country Policies Important (1:46)
A Country's Ability to Innovate (4:23)
Country Innovation Rankings (1:58)
Ecosystem and Digital Support (1:23)
Examples of Government Support (2:35)
Social Barriers (0:47)
Wrap up (0:43)
Demand Conditions: Level of Segmentation
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