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Google Analytics for Marketing - Boost Sales & Lower Costs
Section 1: Introduction to Google Analytics
Welcome! Course Benefits - What You Will Learn And Get From Taking This Course (1:52)
The Traffic Game: A Metaphor for Advertising (4:17)
Objectives from Google Analytics (2:33)
Section 2: How to Increase Sales with Google Analytics
Specificity Sells: How to Use Google Analytics to Increase Sales (10:25)
Case Study: Using Google Analytics to Sell a $5000 Sign (4:06)
Fixing Broad Campaigns Pt. 1: Keyword Match Types and Google Analytics Data (7:01)
Fixing Broad Campaigns Pt. 2: Focus on Likely Purchasers with Google Analytics (9:58)
Focusing on Non-Bounces and Building Segments in (8:40)
Section 3: How to Decrease Costs of Advertising with Google Analytics
What Determines the Cost of Advertising (9:12)
Using Google Analytics to Lower Cost of Advertising (5:57)
Research to Improve Landing Page Experience (6:48)
Using Google Analytics to Set Actionable Goals (5:01)
When Bounce Rate May Be Inaccurate in Google Analytics (9:21)
How Google Analytics Helped Lower CPC by 300% (9:30)
Section 4: Advanced Analytics with Event Tracking
How Google Analytics Usually Works VS Event Tracking (6:16)
How to Add Event Tracking to Your Website and Check Using Google Analytics (6:25)
Different Types of Events in Google Analytics (2:52)
Section 5: Common Mistakes to Avoid in Google Analytics and How to Fix Them
Forgetting Internal Traffic Filters and Doing Retrospective Segments in Analytic (9:49)
Referral Traffic in Google Analytics is Often Fake (5:30)
Section 6: Case Studies of Google Analytics
Mismatched Conversion Tracking Fixed Using Google Analytics Data (2:43)
Section 7: Course Conclusion and Special Bonus
Course Summary and Final Examination (1:13)
Fixing Broad Campaigns Pt. 2: Focus on Likely Purchasers with Google Analytics
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