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Google Analytics for Marketing - Boost Sales & Lower Costs
Section 1: Introduction to Google Analytics
Welcome! Course Benefits - What You Will Learn And Get From Taking This Course
The Traffic Game: A Metaphor for Advertising
Objectives from Google Analytics
Section 2: How to Increase Sales with Google Analytics
Specificity Sells: How to Use Google Analytics to Increase Sales
Case Study: Using Google Analytics to Sell a $5000 Sign
Fixing Broad Campaigns Pt. 1: Keyword Match Types and Google Analytics Data
Fixing Broad Campaigns Pt. 2: Focus on Likely Purchasers with Google Analytics
Focusing on Non-Bounces and Building Segments in
Section 3: How to Decrease Costs of Advertising with Google Analytics
What Determines the Cost of Advertising
Using Google Analytics to Lower Cost of Advertising
Research to Improve Landing Page Experience
Using Google Analytics to Set Actionable Goals
When Bounce Rate May Be Inaccurate in Google Analytics
How Google Analytics Helped Lower CPC by 300%
Section 4: Advanced Analytics with Event Tracking
How Google Analytics Usually Works VS Event Tracking
How to Add Event Tracking to Your Website and Check Using Google Analytics
Different Types of Events in Google Analytics
Section 5: Common Mistakes to Avoid in Google Analytics and How to Fix Them
Forgetting Internal Traffic Filters and Doing Retrospective Segments in Analytic
Referral Traffic in Google Analytics is Often Fake
Section 6: Case Studies of Google Analytics
Mismatched Conversion Tracking Fixed Using Google Analytics Data
Section 7: Course Conclusion and Special Bonus
Course Summary and Final Examination
Using Google Analytics to Set Actionable Goals
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