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Facebook Advertising: The Facebook Ads Certification Course
The Fundamentals of Facebook Marketing and Advertising
Watch the Facebook Ads Certification 2017 Course Trailer (0:53)
Welcome to the Facebook Ads 2017 Certification Course! (6:05)
The Capabilities of Facebook’s Ad Ecosystem and 4 Core Tools (8:05)
The Interactive Simulation Game (10:10)
Let’s Set Up Your Base Tracking Pixel (3:10)
[Advanced] Let’s Set Up an Event Tracking Pixel (6:34)
Let’s Convert a Personal Account to a Business Account and Add People (2:16)
Let’s Create Core, Custom, and Lookalike Audiences
How We’re Going to Build Your Facebook Targeting Skills (2:57)
Let’s Build a City-specific Targeted Core Audience (4:14)
Let’s Choose Locations Around a Few Addresses (2:36)
Let’s Build an Audience of Your Competitor’s Fans (4:27)
Importing a Custom Audience from Customer Data (3:17)
Let’s Sync a Custom Audience from a MailChimp Account (2:14)
Let’s Create an Audience that “Looks Like” Your Fans (2:29)
Let’s Create a Lookalike Audience from a Tracking Pixel (2:20)
Let’s Create a Pixel-driven Custom Audience (2:18)
How to Deploy Facebook’s Objective-driven Ad Campaigns
An Animated Introduction to Facebook’s Objective-driven Ads (1:55)
Let’s Build Awareness for a Brand with Promoted Success Stories (7:38)
Let’s Optimize Between Two Audiences with a Reach Split Test (6:18)
Let’s Create and Promote a Time-sensitive Offer or Discount (6:24)
Let’s Launch a Device-targeted Carousel App Install Ad (6:01)
Let’s Collect Phone Number Leads for a Service Business (6:13)
Launching an Engagement Ad to Promote an Info Product (Good for Events Too) (3:02)
Advanced Applications of Facebook Ads
Let’s Delve into Sophisticated Uses of Facebook Advertisements (1:55)
Let’s Set Up a Facebook Product Catalog (Great for Products or Travel Offerings) (8:30)
Using a New Feature: Let’s Tag Products in a Video Post (2:07)
Let’s Launch a Pixel-driven Product Catalog Remarketing Ad (6:44)
Let’s Set Up a Dynamic Product Catalog Display Remarketing Campaign (4:58)
Let’s See Insights and Automate the Delivery of a Performance Report (2:09)
The Big Reveal: Ad Performance + Receive Your Certification (3:28)
How We’re Going to Build Your Facebook Targeting Skills
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