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Digital Marketing Masterclass
Welcome
Welcome! Let's Do This! (1:32)
DOWNLOAD: The Ultimate Guide to Content Marketing
Learn Our Digital Marketing System in 10 Minutes (9:27)
Course Roadmap: Where Should You Start?
Define Your Business & Target Audience
Define Your Purpose (4:03)
CASE STUDY: 3 Brand's Purpose (5:25)
Positioning Your Brand (4:06)
CASE STUDY: Amazon and Harley Davidson Positioning (3:05)
Unique Selling Proposition (6:01)
Personality: What's Yours? (1:49)
CASE STUDY: 3+ Brands Show Their Personality (6:54)
Find Your Audience (4:57)
Validate Your Business (8:30)
CASE STUDY: Phil Surveys His Audience
Supplemental Reading List
Brand Identity
Brand Identity (2:27)
CASE STUDY: 3 Company Styles (4:43)
Tools for Creating Graphics (7:39)
Brand Assets: Links to Helpful Resources
Learn Canva in 10 Minutes (10:35)
Photoshop Resources
Learn Photoshop in 30 Minutes (26:10)
Supplemental Reading List
Websites
Website Tools & Why I Use WordPress (3:39)
Choose Your Domain Name (5:28)
Intro to WordPress Course Lessons (1:15)
Purchase Hosting and Install WordPress (5:59)
Navigating WordPress (6:06)
Install and Activate Themes (6:34)
1.7 Add a Static Home Page (4:09)
Editing a Page & Change the Site Title (17:05)
Add and Edit a Menu (5:41)
Publishing website (1:41)
Writing a New Post & Organizing Your Blog (9:12)
Blog Page Design - Excerpts vs Full Content (1:00)
YouTube Videos (3:44)
Customize the Sidebar (4:47)
Add Images to Sidebar (4:58)
Facebook Like Widget (2:27)
Adding a Site Icon (1:47)
Add Site Icon with a Plugin (2:25)
Make Your Website Responsive and Mobile Friendly (3:27)
Customize Footer Information (3:28)
Find, Install, and Activate Plugins (7:19)
Backing Up Your Website (4:47)
Securing Your Site from Attackers (4:51)
Make Your Site SEO Friendly (5:37)
Make Your Website Faster (4:33)
See your Google Analytics in WordPress (5:06)
Block Spam with Akismet (3:13)
WordPress Commenting Systems _ Plugins (5:07)
Secure Contact Forms in WordPress (7:07)
Pretty Link Redirects & Link Shortener (2:58)
Editorial Calendar (2:00)
Free Email Marketing in WordPress (10:58)
Add Social Sharing Buttons (6:51)
Add a Welcome Mat to Increase Opt-Ins (3:23)
3 Ways to Increase Opt-Ins with Sumo (3:50)
What Pages Do You Need? (8:42)
Design a Home Page that Works (8:54)
The Start Here and About Page (6:15)
The Resource Page (5:39)
Email Marketing
Easy Email Marketing Funnel (6:51)
Email Marketing Tools (4:09)
Lead Magnets (7:26)
Where to put opt-in forms (5:34)
Segmenting and Tagging Your Subscribers (5:10)
Email Sequences (13:06)
Better Email Subject Lines (3:54)
Case Study - 100 Subscribers in Less Than 1 Week (5:32)
Using Analytics to Improve Emails (7:05)
Supplemental Reading List
Copywriting and Blogging
Copywriting Basics (2:19)
A.I.D.A. (5:31)
Case Study of a Sales Page (8:14)
10 Commandments of Copywriting (6:42)
Write Better Headlines (5:21)
Write Quality Articles (6:17)
Optimize Your Website SEO (5:23)
YouTube
Intro to YouTube (6:39)
Case Study - YouTube Sales Funnel (4:43)
YouTube SEO - Watch Time vs. Views (3:33)
Keyword Research for YouTube Videos (5:39)
Start Your New Channel (2:59)
Channel Art and Icon (7:23)
Channel Description (2:41)
Customize Your Channel Design (4:26)
Add a Channel Trailer (2:29)
YouTube Channel Settings and Verification (6:34)
Upload Defaults, Featured Content, and Channel Branding (6:01)
Uploading Videos + Titles, Tags, Description (11:41)
Cards and End Screens (7:53)
Use YouTube Analytics to Grow Your Channel (6:08)
Quickly Respond to Fans with the Community Tab (2:17)
Live Streaming with YouTube Live (4:07)
Free Music on YouTube (1:37)
Create a YouTube Ad (5:09)
Spy on Competition with Social Blade (4:02)
Video Marketing
Intro to Video (3:36)
Video Equipment for Beginners (8:28)
Tools to Make Your Videos More Pro (4:02)
Structure a Video that Sells (4:19)
Intro to Video Production Bootcamp (1:04)
What Makes a Great Video (3:17)
What Type of Video Should You Make (2:47)
Come Up with Great Video Ideas (5:05)
Plan Your Video (3:30)
The Pre-Production Checklist (4:04)
Equipment Recommendations (1:34)
Camera Options (6:00)
Microphone Options (4:37)
Lighting Options (1:55)
Editing Tools (2:11)
Exposing Your Shot (5:25)
Compose Your Shots (4:25)
Filming Yourself (1:09)
Getting the Right Shot (3:43)
Choose a Background (2:32)
My Office Video Setup (2:54)
Exposing with DSLR and Mirrorless Cameras (6:31)
Focus with DSLR and Mirrorless Cameras (2:35)
Stabilize Your Shots (2:57)
Know Your Lenses (3:35)
Shoot with your Smartphone (5:10)
Shoot with Your Webcam (5:49)
Record Great Screencast Videos (4:20)
Choose the Right Microphone (3:21)
Record Better Audio in Any Environment (1:27)
Lavalier Microphones (2:47)
Shotgun Microphones (0:55)
Recording Audio with Your Computer (1:33)
Why We Light (1:03)
Use Natural Light (4:14)
Three Point Lighting (7:26)
Facebook Groups
Intro to Facebook Groups (2:19)
Create Your Group - Walk Through (11:26)
Tips for a More Engaged Facebook Group (8:24)
Scheduling Posts, Live Video, and More (3:34)
Facebook Pages
Why Facebook Pages are Important for your Business (1:09)
Creating a Stunning Facebook page for your business (8:57)
Adding Essential information to your Facebook Page (10:39)
Selecting your Profile Image (4:29)
Creating Professional Facebook Cover Image for your Pages (12:03)
Creating a captivating Facebook Page Description using the absolute Best Keywords (2:42)
Getting your Facebook Page Username (2:45)
Setting up your Facebook Page Target Audience (6:48)
Facebook Page Apps to increase fans engagement (8:05)
Top 9 Ways to Monetize your Facebook Page (11:58)
Exploring Publishing tools
Scheduling Facebook posts (4:43)
Facebook Call-To-Action Button (9:28)
How to spy your competitors on Facebook (11:01)
How to guarantee your fans see all your posts (9:32)
Exploring Facebook Insights (12:19)
Promoting your Facebook Page (10:33)
Four Unlimited sources of royalty free images (12:19)
Assignment - Create a Facebook page (2:36)
Facebook Ads
Introduction to Facebook Ads (1:12)
Introduction to the Facebook Ads Manager (5:53)
Setting Up Your Payment Account (1:54)
Define Your Target Audience (12:13)
Level 1 - Creating the Ad (5:24)
Level 1 - Boosting your Post (8:36)
Level 2 - Creating your Ad in the Ads Manager (11:24)
Tips to Get Your Ad Approved (3:24)
Analyzing Results (11:24)
Assignment Create a Facebook Ad (1:24)
Facebook Retargeting
What is Facebook Retargeting and Why is it Important for You (4:50)
Creating a Facebook Pixel (5:28)
Installing the Pixel in WordPress (4:31)
Installing the Pixel in Non-WordPress Sites (2:27)
Testing the Pixel (3:53)
Creating your Audience with the Pixel (3:40)
Facebook Pixel Advanced Audience Creation (13:45)
Message "Your Audience is too Small" (1:50)
Creating a Facebook Ad with the Pixel Audience (10:38)
Assignment - Install Your Facebook Pixel (0:51)
Facebook for Local Business
How Facebook Ads Can Help Your Local Business (6:23)
This is the Plan for your Local Business (7:33)
Reaching People Around Your Business (10:23)
Create Your Local Business Ad (10:27)
Assignment - Create Your Local Business Ad (1:35)
Google Adwords
Google Adwords for your Business (1:47)
How Adwords Works (2:53)
Example of Ads that we are creating (4:27)
Setting up your Adwords Account (6:51)
Exploring the Adwords Interface (5:14)
Discovering the Best Keywords (11:14)
Creating a Google Adwords Search Campaign (6:10)
Selecting your Audience (3:32)
Choosing your Bid settings for Google Adwords (4:21)
Creating an Ad group and Adding Keywords (3:42)
Finalizing your Google Adwords Ad (6:14)
Managing your Google Ads Campaigns and Analytics (3:02)
Creating a YouTube Ad with Google Adwords (9:57)
Your Next Steps (0:42)
Assignment Google Adwords (1:25)
Google Analytics
Setting Up Google Analytics (5:32)
Navigating the Google Analytics Dashboard (6:34)
Know Your Audience with Analytics (5:35)
User Acquisition and Behavior Flow (13:17)
See Where Visitors Click with Page Analytics (4:40)
User Behavior and Site Speed (4:00)
Setting Up Goals (3:09)
Twitter
Why Twitter Can Help Grow Your Business (1:47)
Choose the Best Username (6:27)
4 Tips for Choosing Your Twitter Handle (2:00)
Creating Your Twitter Account (4:53)
Creating an Outstanding Twitter profile page (3:46)
Adding your Profile and Header Photo (9:33)
Writing an optimized Twitter bio (10:43)
Choose Your Pinned Tweet (6:17)
Connecting with Other Influencers (5:36)
Twitter Hashtags (5:41)
Growing your Twitter Presence with Jooicer (9:04)
Add Twitter Buttons to Your Website (9:58)
Add Twitter Widgets to Your Website (6:51)
Twitter Ads - Creating Your Ads Account and Campaign (9:31)
Twitter Ads - Adding your Payment Method (1:21)
Twitter Ads - Creating other Twitter Ads (2:19)
Twitter Ads - Promoting a Tweet (1:51)
Assignment Twitter (1:33)
Instagram
Why Instagram Can Help Grow Your Business (3:42)
Instagram for Business - Whats our Strategy (4:21)
Create an Instagram for Business profile (3:51)
# 1 Building a Killer Instagram Profile (2:42)
#2 Building a Killer Instagram Profile (3:57)
#3 Building a Killer Instagram Profile (5:04)
#4 Building a Killer Instagram Profile (1:33)
Accessing the Ads Manager (2:36)
Creating your First Instagram Ad (3:58)
Creating you Instagram Ad inside the App (7:44)
Important Tips to have a Successful Ad on Instagram (4:46)
#1 Mistake People Make on Instagram (2:19)
#2 Mistake People Make on Instagram (1:13)
#3 Mistake People Make on Instagram (2:01)
#4 Mistake People Make on Instagram (0:51)
#5 Mistake People Make on Instagram (1:04)
#6 Mistake People Make on Instagram (0:51)
Tools to create Instagram Photos (4:22)
Creating Viral Instagram Photos (13:20)
Adding Your Logo or Website to your Instagram Post (4:50)
Instagram Live and Instagram Stories (4:07)
Assignment - Instagram Ads (1:02)
Pinterest
Why Pinterest Can Help Grow Your Business (3:15)
Opening a Pinterest Business Account (3:14)
Verify Your Account (4:56)
Linking Pinterest with other Social Media platforms (2:04)
Optimizing your Pinterest Profile (8:51)
Creating Boards (9:21)
Using Secret Boards (3:00)
The Powerful Pinterest notification (1:18)
Adding Chrome Extension (3:21)
Adding Pinterest to your Website (13:36)
Pinterest Ads - Getting started (3:02)
Pinterest Ads Panel overview (2:46)
Creating a Pinterest Ad (13:05)
Creating Pinterest Ads Fast (3:05)
Pinterest Analytics (2:00)
Assignment Pinterest (1:19)
LinkedIn
Welcome to LinkedIn Marketing (1:39)
Setting up your LinkedIn account (6:25)
Adding Experience, Skills, Accomplishment to your LinkedIn profile (3:21)
Adding a professional Background photo (4:06)
Adding media to your LinkedIn profile (6:00)
Changing your LinkedIn URL (3:29)
Adding your Website to LinkedIn (6:22)
Creating Shareable content on LinkedIn (4:07)
LinkedIn Company Pages Examples (5:29)
Creating a LinkedIn Company Page (2:22)
Managing your LinkedIn Company Page (7:08)
Publishing content in your LinkedIn company page (4:10)
Getting $50 in LinkedIn Ads Credits (2:39)
LinkedIn Ads Introduction (2:56)
Creating a LinkedIn Sponsored Content Ad (11:46)
Waiting for LinkedIn Ad approval (0:45)
Creating a LinkedIn Text Ads Campaign (6:52)
Creating a LinkedIn Sponsored InMail Campaign (9:08)
Quick view oat the LinkedIn Campaign manager (3:09)
Assignement LinkedIn (1:34)
Periscope
What is Periscope? (1:07)
Creating Your Periscope Account (6:35)
Use Your Periscope Description for Marketing (4:22)
Use Periscope Like a Pro (10:59)
Live Scope Stats (3:37)
How Often to Periscope (4:15)
Ideal Periscope Session Length (2:50)
Using Powerful titles in your scopes (2:20)
Getting Feedback from your Audience (3:32)
Using your Scopes in other channels (5:34)
Equipment to Make Scopes Look Professional (5:10)
Assignment Periscope (1:19)
Social Media Live Streaming
Using Social media Streaming to Grow your Business (2:07)
Basic Equipment for Social Media Streaming (8:41)
Planning an Irresistible Live Streaming Session (9:42)
Facebook Live Basics (5:03)
Running a Facebook Live Session from your Smartphone (6:47)
Sharing our Facebook Live Session (2:43)
3 ways to Reuse your Facebook Live Sessions (5:27)
YouTube Live Basics (2:17)
Running a YouTube Live form your Smartphone (4:40)
Instagram Live (3:09)
Periscope Live (3:17)
Introduction to OBS Broadcaster software (3:19)
Setting up your OBS software (10:56)
Using OBS Studio Mode (4:51)
Facebook Live Streaming with OBS (12:23)
YouTube Live Streaming with OBS (6:59)
Simultaneous Streaming to Facebook, YouTube and Periscope (15:40)
Other awesome software for Live Streaming (8:03)
Assignment Social Media Live Streaming (2:54)
Podcasting
Podcasting Intro (3:11)
Podcasting Tools (6:41)
Hosting Your Podcast with Libsyn (7:27)
Adding ID3 Tags (3:16)
Submitting Podcast to iTunes (2:18)
Validate Your Podcast Feed (0:57)
Outsourcing Podcast Work (2:17)
Quora
Quora Basics (2:57)
Finding , Answering, and Optimizing Your Quora Answers (3:20)
Conclusion
Thank You (1:46)
Choosing your Bid settings for Google Adwords
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