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Digital Marketing Masterclass
Welcome
Welcome! Let's Do This!
DOWNLOAD: The Ultimate Guide to Content Marketing
Learn Our Digital Marketing System in 10 Minutes
Course Roadmap: Where Should You Start?
Define Your Business & Target Audience
Define Your Purpose
CASE STUDY: 3 Brand's Purpose
Positioning Your Brand
CASE STUDY: Amazon and Harley Davidson Positioning
Unique Selling Proposition
Personality: What's Yours?
CASE STUDY: 3+ Brands Show Their Personality
Find Your Audience
Validate Your Business
CASE STUDY: Phil Surveys His Audience
Supplemental Reading List
Brand Identity
Brand Identity
CASE STUDY: 3 Company Styles
Tools for Creating Graphics
Brand Assets: Links to Helpful Resources
Learn Canva in 10 Minutes
Photoshop Resources
Learn Photoshop in 30 Minutes
Supplemental Reading List
Websites
Website Tools & Why I Use WordPress
Choose Your Domain Name
Intro to WordPress Course Lessons
Purchase Hosting and Install WordPress
Navigating WordPress
Install and Activate Themes
1.7 Add a Static Home Page
Editing a Page & Change the Site Title
Add and Edit a Menu
Publishing website
Writing a New Post & Organizing Your Blog
Blog Page Design - Excerpts vs Full Content
YouTube Videos
Customize the Sidebar
Add Images to Sidebar
Facebook Like Widget
Adding a Site Icon
Add Site Icon with a Plugin
Make Your Website Responsive and Mobile Friendly
Customize Footer Information
Find, Install, and Activate Plugins
Backing Up Your Website
Securing Your Site from Attackers
Make Your Site SEO Friendly
Make Your Website Faster
See your Google Analytics in WordPress
Block Spam with Akismet
WordPress Commenting Systems _ Plugins
Secure Contact Forms in WordPress
Pretty Link Redirects & Link Shortener
Editorial Calendar
Free Email Marketing in WordPress
Add Social Sharing Buttons
Add a Welcome Mat to Increase Opt-Ins
3 Ways to Increase Opt-Ins with Sumo
What Pages Do You Need?
Design a Home Page that Works
The Start Here and About Page
The Resource Page
Email Marketing
Easy Email Marketing Funnel
Email Marketing Tools
Lead Magnets
Where to put opt-in forms
Segmenting and Tagging Your Subscribers
Email Sequences
Better Email Subject Lines
Case Study - 100 Subscribers in Less Than 1 Week
Using Analytics to Improve Emails
Supplemental Reading List
Copywriting and Blogging
Copywriting Basics
A.I.D.A.
Case Study of a Sales Page
10 Commandments of Copywriting
Write Better Headlines
Write Quality Articles
Optimize Your Website SEO
YouTube
Intro to YouTube
Case Study - YouTube Sales Funnel
YouTube SEO - Watch Time vs. Views
Keyword Research for YouTube Videos
Start Your New Channel
Channel Art and Icon
Channel Description
Customize Your Channel Design
Add a Channel Trailer
YouTube Channel Settings and Verification
Upload Defaults, Featured Content, and Channel Branding
Uploading Videos + Titles, Tags, Description
Cards and End Screens
Use YouTube Analytics to Grow Your Channel
Quickly Respond to Fans with the Community Tab
Live Streaming with YouTube Live
Free Music on YouTube
Create a YouTube Ad
Spy on Competition with Social Blade
Video Marketing
Intro to Video
Video Equipment for Beginners
Tools to Make Your Videos More Pro
Structure a Video that Sells
Intro to Video Production Bootcamp
What Makes a Great Video
What Type of Video Should You Make
Come Up with Great Video Ideas
Plan Your Video
The Pre-Production Checklist
Equipment Recommendations
Camera Options
Microphone Options
Lighting Options
Editing Tools
Exposing Your Shot
Compose Your Shots
Filming Yourself
Getting the Right Shot
Choose a Background
My Office Video Setup
Exposing with DSLR and Mirrorless Cameras
Focus with DSLR and Mirrorless Cameras
Stabilize Your Shots
Know Your Lenses
Shoot with your Smartphone
Shoot with Your Webcam
Record Great Screencast Videos
Choose the Right Microphone
Record Better Audio in Any Environment
Lavalier Microphones
Shotgun Microphones
Recording Audio with Your Computer
Why We Light
Use Natural Light
Three Point Lighting
Facebook Groups
Intro to Facebook Groups
Create Your Group - Walk Through
Tips for a More Engaged Facebook Group
Scheduling Posts, Live Video, and More
Facebook Pages
Why Facebook Pages are Important for your Business
Creating a Stunning Facebook page for your business
Adding Essential information to your Facebook Page
Selecting your Profile Image
Creating Professional Facebook Cover Image for your Pages
Creating a captivating Facebook Page Description using the absolute Best Keywords
Getting your Facebook Page Username
Setting up your Facebook Page Target Audience
Facebook Page Apps to increase fans engagement
Top 9 Ways to Monetize your Facebook Page
Exploring Publishing tools
Scheduling Facebook posts
Facebook Call-To-Action Button
How to spy your competitors on Facebook
How to guarantee your fans see all your posts
Exploring Facebook Insights
Promoting your Facebook Page
Four Unlimited sources of royalty free images
Assignment - Create a Facebook page
Facebook Ads
Introduction to Facebook Ads
Introduction to the Facebook Ads Manager
Setting Up Your Payment Account
Define Your Target Audience
Level 1 - Creating the Ad
Level 1 - Boosting your Post
Level 2 - Creating your Ad in the Ads Manager
Tips to Get Your Ad Approved
Analyzing Results
Assignment Create a Facebook Ad
Facebook Retargeting
What is Facebook Retargeting and Why is it Important for You
Creating a Facebook Pixel
Installing the Pixel in WordPress
Installing the Pixel in Non-WordPress Sites
Testing the Pixel
Creating your Audience with the Pixel
Facebook Pixel Advanced Audience Creation
Message "Your Audience is too Small"
Creating a Facebook Ad with the Pixel Audience
Assignment - Install Your Facebook Pixel
Facebook for Local Business
How Facebook Ads Can Help Your Local Business
This is the Plan for your Local Business
Reaching People Around Your Business
Create Your Local Business Ad
Assignment - Create Your Local Business Ad
Google Adwords
Google Adwords for your Business
How Adwords Works
Example of Ads that we are creating
Setting up your Adwords Account
Exploring the Adwords Interface
Discovering the Best Keywords
Creating a Google Adwords Search Campaign
Selecting your Audience
Choosing your Bid settings for Google Adwords
Creating an Ad group and Adding Keywords
Finalizing your Google Adwords Ad
Managing your Google Ads Campaigns and Analytics
Creating a YouTube Ad with Google Adwords
Your Next Steps
Assignment Google Adwords
Google Analytics
Setting Up Google Analytics
Navigating the Google Analytics Dashboard
Know Your Audience with Analytics
User Acquisition and Behavior Flow
See Where Visitors Click with Page Analytics
User Behavior and Site Speed
Setting Up Goals
Twitter
Why Twitter Can Help Grow Your Business
Choose the Best Username
4 Tips for Choosing Your Twitter Handle
Creating Your Twitter Account
Creating an Outstanding Twitter profile page
Adding your Profile and Header Photo
Writing an optimized Twitter bio
Choose Your Pinned Tweet
Connecting with Other Influencers
Twitter Hashtags
Growing your Twitter Presence with Jooicer
Add Twitter Buttons to Your Website
Add Twitter Widgets to Your Website
Twitter Ads - Creating Your Ads Account and Campaign
Twitter Ads - Adding your Payment Method
Twitter Ads - Creating other Twitter Ads
Twitter Ads - Promoting a Tweet
Assignment Twitter
Instagram
Why Instagram Can Help Grow Your Business
Instagram for Business - Whats our Strategy
Create an Instagram for Business profile
# 1 Building a Killer Instagram Profile
#2 Building a Killer Instagram Profile
#3 Building a Killer Instagram Profile
#4 Building a Killer Instagram Profile
Accessing the Ads Manager
Creating your First Instagram Ad
Creating you Instagram Ad inside the App
Important Tips to have a Successful Ad on Instagram
#1 Mistake People Make on Instagram
#2 Mistake People Make on Instagram
#3 Mistake People Make on Instagram
#4 Mistake People Make on Instagram
#5 Mistake People Make on Instagram
#6 Mistake People Make on Instagram
Tools to create Instagram Photos
Creating Viral Instagram Photos
Adding Your Logo or Website to your Instagram Post
Instagram Live and Instagram Stories
Assignment - Instagram Ads
Pinterest
Why Pinterest Can Help Grow Your Business
Opening a Pinterest Business Account
Verify Your Account
Linking Pinterest with other Social Media platforms
Optimizing your Pinterest Profile
Creating Boards
Using Secret Boards
The Powerful Pinterest notification
Adding Chrome Extension
Adding Pinterest to your Website
Pinterest Ads - Getting started
Pinterest Ads Panel overview
Creating a Pinterest Ad
Creating Pinterest Ads Fast
Pinterest Analytics
Assignment Pinterest
LinkedIn
Welcome to LinkedIn Marketing
Setting up your LinkedIn account
Adding Experience, Skills, Accomplishment to your LinkedIn profile
Adding a professional Background photo
Adding media to your LinkedIn profile
Changing your LinkedIn URL
Adding your Website to LinkedIn
Creating Shareable content on LinkedIn
LinkedIn Company Pages Examples
Creating a LinkedIn Company Page
Managing your LinkedIn Company Page
Publishing content in your LinkedIn company page
Getting $50 in LinkedIn Ads Credits
LinkedIn Ads Introduction
Creating a LinkedIn Sponsored Content Ad
Waiting for LinkedIn Ad approval
Creating a LinkedIn Text Ads Campaign
Creating a LinkedIn Sponsored InMail Campaign
Quick view oat the LinkedIn Campaign manager
Assignement LinkedIn
Periscope
What is Periscope?
Creating Your Periscope Account
Use Your Periscope Description for Marketing
Use Periscope Like a Pro
Live Scope Stats
How Often to Periscope
Ideal Periscope Session Length
Using Powerful titles in your scopes
Getting Feedback from your Audience
Using your Scopes in other channels
Equipment to Make Scopes Look Professional
Assignment Periscope
Social Media Live Streaming
Using Social media Streaming to Grow your Business
Basic Equipment for Social Media Streaming
Planning an Irresistible Live Streaming Session
Facebook Live Basics
Running a Facebook Live Session from your Smartphone
Sharing our Facebook Live Session
3 ways to Reuse your Facebook Live Sessions
YouTube Live Basics
Running a YouTube Live form your Smartphone
Instagram Live
Periscope Live
Introduction to OBS Broadcaster software
Setting up your OBS software
Using OBS Studio Mode
Facebook Live Streaming with OBS
YouTube Live Streaming with OBS
Simultaneous Streaming to Facebook, YouTube and Periscope
Other awesome software for Live Streaming
Assignment Social Media Live Streaming
Podcasting
Podcasting Intro
Podcasting Tools
Hosting Your Podcast with Libsyn
Adding ID3 Tags
Submitting Podcast to iTunes
Validate Your Podcast Feed
Outsourcing Podcast Work
Quora
Quora Basics
Finding , Answering, and Optimizing Your Quora Answers
Conclusion
Thank You
Installing the Pixel in WordPress
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