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Copywriting Secrets - how to write copy that sells
FREE TASTER
FREE TASTER (5:20)
Sales copy 'quick snacks'
Warren Buffet's copywriting secret (4:56)
The role of emotion - even in the B2B environemnt (6:08)
What every brat knows - and copywriters forget (needs / wants / emotion) (5:20)
Another real-life example - another switcheroo (2:32)
Create a persona, or avatar, for consistent, targeted tone of voice (2:20)
Headlines. Eleven ways to create great headlines - fast (9:44)
Call to action (6:46)
Glossary
Features, benefits and advantages - the bit everyone gets wrong
Features, benefits and advantages (7:09)
The most powerful way to structure your sales copy
meet AIDA (and really get to know her) (5:59)
B2C sales copywriting, AIDA in real-life (4:32)
Business to Business B2B sales copywriting, with samples (9:10)
EXERCISE - your chance to try AIDA, writing e-Shot copy. (3:01)
My version - using AIDA (4:28)
Dressing AIDA (4:08)
Copywriting - how to write a Press Release and get published
PseudoPress Releases (4:07)
Anatomy of a Press Release (9:43)
News wires (2:16)
How to find out what magazines/trade portals are going to publish in the future (6:05)
How to find bloggers and journalists in your field of interest (6:40)
Punch above your weight - with a 'Press Room' (3:30)
Nine copywriting tips to schmooze the media (9:59)
Case studies; everything you need to know
How to maximise the IMPACT of a case study - look-and-feel (7:08)
How to STRUCTURE a case study the EASY way (5:05)
The practicalities of making a case study work (5:11)
Writing for video
What's it all about? (3:37)
Writing the script (9:14)
Your own FREE Autocue and how to use it (5:50)
Marketing's best kept secret
What are White Papers? (the most powerful way to generate B2B sales) (3:00)
Sales lead generation - the lowdown (3:52)
What do White Papers look like? (2:00)
Samples and useful links
Thirty samples
WELCOME (2:44)
What are White Papers? (the most powerful way to generate B2B sales)
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