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Copywriting Secrets - how to write copy that sells
FREE TASTER
FREE TASTER
Sales copy 'quick snacks'
Warren Buffet's copywriting secret
The role of emotion - even in the B2B environemnt
What every brat knows - and copywriters forget (needs / wants / emotion)
Another real-life example - another switcheroo
Create a persona, or avatar, for consistent, targeted tone of voice
Headlines. Eleven ways to create great headlines - fast
Call to action
Glossary
Features, benefits and advantages - the bit everyone gets wrong
Features, benefits and advantages
The most powerful way to structure your sales copy
meet AIDA (and really get to know her)
B2C sales copywriting, AIDA in real-life
Business to Business B2B sales copywriting, with samples
EXERCISE - your chance to try AIDA, writing e-Shot copy.
My version - using AIDA
Dressing AIDA
Copywriting - how to write a Press Release and get published
PseudoPress Releases
Anatomy of a Press Release
News wires
How to find out what magazines/trade portals are going to publish in the future
How to find bloggers and journalists in your field of interest
Punch above your weight - with a 'Press Room'
Nine copywriting tips to schmooze the media
Case studies; everything you need to know
How to maximise the IMPACT of a case study - look-and-feel
How to STRUCTURE a case study the EASY way
The practicalities of making a case study work
Writing for video
What's it all about?
Writing the script
Your own FREE Autocue and how to use it
Marketing's best kept secret
What are White Papers? (the most powerful way to generate B2B sales)
Sales lead generation - the lowdown
What do White Papers look like?
Samples and useful links
Thirty samples
WELCOME
How to STRUCTURE a case study the EASY way
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