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Analytics for Startups
Introduction
Introduction to the Course
Analytics Overview
The Analytics Master Spreadsheet
Analytics Lecture with Cassie Lancellotti-Young
Experiment and Measure Acquisition Channels
Cost per Action: Analyzing Paid and Unpaid Users
Create a Customer Intake Curve
Analytics Lecture with Cassie Lancellotti-Young: Activation
How to Think About Activation
Determine Your Magic Number
Scale versus Quality
Account for External Events
Measuring and Analyzing Retention
Learn Your Products Lifetime Value
Develop a Cohort Analysis
Analytics Lecture with Nabeel Hyatt: Retention
Why Day 1 Retention is a Good Measure of Sustained Use
Benchmarks for D1 Retention in High-Growth Consumer Products
Lecture: A/B Testing Primer
Making Sure You Are Statistically Significant
A/B Testing and Statistical Significance Spreadsheet
Implementation Case Study: GrowHack Learn
Case Study Introduction
Source Tracking
Event Tracking
People Tracking
What We Can Do Better and Next Steps
Data Driven Conference 2013
The Secret Weapon Every Start-Up Should Use
Doubling Down on Data: Investors' Perspective
Influence of Data on Design
Unlocking Mobile Data
Experiment and Measure Acquisition Channels
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