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Product Management: Product Market Strategy
Overview
Overview (0:57)
Introduction
Learning Objectives
Suggested Reading Materials
Lessons
About the Exercises in this course and Resources
Part 1: Process, Vision, Values & Definitions
Introduction to Agile Market Strategy for B2B Products (2:29)
Definitions and Concepts (4:40)
Product Lifecycle Framework (1:07)
Product Management Framework (1:51)
Readiness Checklist (0:40)
Plan Outline (2:42)
Decision Making, Schedule, and Resources Required (5:28)
Decision Making, Schedule, and Resources Required: Exercise
Vision and Values (3:11)
Examples of Vision Statements
Vision and Values: Exercise
Perfect Storm: Exercise
Product Market Opportunity, Description and Value (3:00)
Product Market Opportunity, Description and Value: Exercise
Part 2: Market Assessment
Personas and Use Cases (2:46)
Personas and Use Cases: Exercise
Market Adoption (1:33)
Market Adoption: Exercise
Markets and Market Segments (6:44)
Markets and Market Segments: Exercise
Total Available (Addressable) Market (TAM) (3:50)
Total Available (Addressable) Market (TAM): Exercise
Target Markets (1:47)
Target Markets: Exercise
Competitive Environment (2:00)
Competitive Environment: Exercise
Part 3: Product Focus
Product Positioning (7:59)
Product Positioning: Exercise
Strengths, Weaknesses, Opportunities and Threats (1:10)
Strengths, Weaknesses, Opportunities and Threats: Exercise
Penetrating Existing and New Markets (4:33)
Penetrating Existing and New Markets: Exercise
Requirements and Training for Sales, Marketing, Distribution, Channels, Partners (7:40)
Requirements and Training: Exercise
Pricing and Business Model (3:33)
Pricing and Business Model: Exercise
Metrics (2:00)
Metrics: Exercise
Part IV: Bringing Your Plan To Life
Product Market Strategy: Exercise
Product Marketing Strategy Plan (1:00)
Next Steps
Next Steps
Introduction to Agile Market Strategy for B2B Products
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