Copywriting 101 Essential Skills

What's Inside

Do you want to improve your Copywriting in 12 simple steps!

The Pen is mightier than the Sword - if you know how to use it!

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Selling online requires expertise and skill - I want to save you hours of research by taking you through my 12 Secret Steps to Great Copy Writing

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This 45 minute course will teach you about 12 key aspects of writing great copy:

1. AIDA

2. Audience

3. Format

4. Pain

5. Objections

6. Scarcity

7. Headlines

8. Benefits

9. Endorsements

10. Risk

11. Readability

12. Simplicity

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As with all my Courses:

  • You will have unlimited lifetime access at no extra costs, ever
  • All future additional lectures, bonuses in this Course are always free once you have enrolled
  • My help is always available to you if you get stuck or have a question

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When you complete this course, you will be able to apply each of the 12 Steps to your copywriting today. These are key principles which can guide you to write more effectively without having to spend hours reading long books or hunting for information about writing on the internet.

Each Step is designed to be:

  • Concise
  • Simple
  • Actionable

Enroll today and start improving your writing, your sales and your profits!

Get started now!



Certificate Available
49547+ Students
24 Lectures
1+ Hours of Video
Lifetime Access
24/7 Support
Instructor Rating
John Colley

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Learn from my Expertise in Investment Banking, Online Marketing and Entrepreneurship!

Would you like find out how Startups can raise capital?

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You can do all this and so much more with my Online Courses!

Here is a little bit about Me...

Cambridge University Graduate

I have a Bachelors and a Masters Degree from Cambridge University in the UK (Magdalene College).

Master of Business Administration

I graduated from Cass Business School in 1992 with an MBA with Distinction and also won the Tallow Chandler's Prize for the Best Dissertation.

British Army Officer

I spent nine years as a Commissioned British Army Officer, serving in Germany and the UK in the 1980s, retiring as a Captain. I graduated from the Royal Military Academy Sandhurst (Britain's West Point) in 1984.

Investment Banking Career

I have spent over 25 years working as an Investment Banker, advising hundreds of companies about Strategy, Fund Raising and Mergers and Acquisitions. My experience ranges from advising Start up companies through to Billion $ Global Corporations.

Online Marketing and Social Media

I have been active in Social Media since 2002 when I was an early member of eCademy. Since then I have my own blog, a podcast, a video channel and now am a leading Online Course instructor.

Enrol in one of my Courses Today - Start your Success Journey with Me now!

I relish the opportunity to interact and engage with you to share ideas and inspiration! Please ask me any questions you might have about my courses - I may not have an immediate answer, but I will find it!

Because of my experience, I am also available for coaching/mentoring to people who have completed my courses and are putting their new skills to work on real projects. Contact me at [email protected]. I am here to help!

A Bit about Me!

I live with my wife in a 14th Century Medieval Hall house in Wiltshire in England with our Border Collie, Henry. I love wine, first edition books and vintage toy cars - quite keen on lego too! :)

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