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Justin Mares formerly ran growth at developer tools company Exceptional (acquired by Rackspace in March of 2013). While there, he taught himself how to become a technical marketer and use tools like SQL to run important analyses on customer data. He is also the co-author of Traction Book, which details how startups can get traction, and founded e-commerce company Kettle & Fire (which hit a multi-million dollar run rate in just a few months).