Marketing Strategy

Are You Sure Your SWOT or Your Segmentation or Your Planning is Right? A Complete guide to Marketing Strategy in the 21st Century

What's Inside

From Top Marketing Experts the best markerting strategy for your business

  • Key Account Management = to find how to classify and manage your best customers
  • Market Segmentation= the first question you should ask when you launch a product
  • Marketing Planning= how to generate an effective marketing plan
  • Marketing Accountability= is your marketing profitable?
  • Gamification of Strategy = how to use game for create competitive advantage
  • Ten Questions a CEO Should Ask the Marketing Team= making marketing a strategic part of your company

Who will You Learn From?

We put togheter top Marketers prof. Malcolm McDonald (author of 40 Top Marketing Books Worldwide, MBA Chair), Steven W. Erickson (Vice President, Strategic Marketing, Parker Hannifin), Ed Bradford (Business Gamification Strategist) & Ian Dunbar (Market Segmentation Practitioner & Author).

Course Curriculum

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Oxford Learning Lab

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, fromMarketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.

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