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One Month Innovation
Welcome to the Course!
Innovation Course Overview
Introduction to the Course Booklet
Week 1: Creativity and Landscape Analysis
Introduction to Week 1
What is the innovation myth?
Why is innovation important?
Are you creative?
Perception
Intellection
Expression
Introduction to Landscape Analysis
Focus Industry
Knowledge Conditions
Demand Conditions: Magnitude
Demand Conditions: Rate of Growth
Demand Conditions: Level of Segmentation
Weak Signals
Pocket and Feedly Habits
Week 1 Homework
Week 2: Pipelining
Introduction to Week 2
Finally, A Diet That Works
Why is Pipelining Important
Information Overload and Expectations
What is a Trend
Global Trends
Sources to Consider
Kalbuch Matrix: Incremental Innovation
Kalbuch Matrix: Breakthrough Innovation
Kalbuch Matrix: Disruptive Innovation
Kalbuch Matrix: Game Changing
Research Perspectives Skimming and Deep Diving
Research Perspectives Matrix
Week 2 Homework
Week 3: Adjacent & Non-Adjacent Markets
Introduction to Week 3
Adjacent Industries
Non Adjacent Industries
Themes
Telling a Good Story
Examples of Themes
Week 3 Homework
Week 4: White Spaces and Opportunities
Introduction to Week 4
White Spaces
Examples of White Spaces
Temporality
Competition
Why Are Country Policies Important
A Country's Ability to Innovate
Country Innovation Rankings
Ecosystem and Digital Support
Examples of Government Support
Social Barriers
Wrap up
Kalbuch Matrix: Game Changing
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