Growth Hacker Marketing

A primer on the future of PR, marketing and advertising.

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About this Course

A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy, growth hacking, to reach many more people, despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.

Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel, several bestselling authors and multi-Platinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.

Course Curriculum

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44037+ Students
25 Lectures
2+ Hours of Video
Lifetime Access
24/7 Support
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Ryan Holiday

RYAN HOLIDAY is the bestselling author of Trust Me I'm Lying: Confessions of a Media Manipulator. He is media strategist for notorious clients such as Tucker Max and Dov Charney. After dropping out of college at nineteen to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians. He is currently the director of marketing at American Apparel, where his work is internationally known. His campaigns have been used as case studies by Twitter, YouTube, and Google and have been written about in AdAge, the New York Times, Gawker, and Fast Company.

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