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Social Media Marketing - Content Marketing Masterclass
Section 1 Revised. Understanding Social Media Marketing
01 Writing A Marketing Plan
02 Social Media Marketing Introduction
02a Free Facebook Group For Students
03 Social Media Marketing Monster
04 Free Vs Paid Traffic
05 What Is Marketing
06 What Is Media
07 What Is Social
08 Local Vs International
09 Activities To Complete
Section 2 Revised. Marketing As A Business Priority
01 Introduction Marketing As A Business Priority
02 The Marketing Company
03 Feast And Famine
04 Continuous Marketing
05 The 80 20 Principle
06 Sales And Marketing
07 Activities To Complete
Section 3 Revised. The Buyer Journey
01 Introduction To The Buyer Journey
02 Meet Bob
03 The Seven Steps To Marriage
04 The Buyer Journey AIDA
05 Attention
06 Interest
07 Desire
09 Activities To Complete
08 Action
Section 4 Revised. Bob's World View
01 Introduction To Bob's Worldview
02 Understanding World Views
03 Understanding Bob
04 Confirming A World View
05 The Kettle Buyer
05a. Bob's World View PDF
06 Activities To Complete
Section 5 Revised. Social Media Marketing And SEO
01 Introduction Social Media And SEO
02 Social Signals The Truth
03 The Problem With New Websites
04 The Snowball Effect
05 The Great Deception
06 Your Website The Data Centre
07 Activies For SMM And SEO
Section 6 Revised. Social Media Marketing Platforms
01 Introduction To Social Media Platforms
02 Finding Bob
03 What Platform Should I Use
04 Business or Personal Branding
05 Branding Tips
06 Creating Your Biography
07 House Keeping
08 Social Media Platforms Activities
Section 7 Revised. Posting On Social Media Platforms
01 Posting On Social Media Introduction
02 The Golden Rules
03 Curation Vs Creation
04 What Types Of Content Should I Create
05 Written Content
06 Photography
07 Infographics
08 Video Content
09 Podcasting
10 Automation
11 Posting On Social Media Activities
Section 8 Revised. Social Media Posting Ideas
01 Social Media Posting Ideas Introduction
02 Where Do I Get Ideas From
03 Stupid Questions
04 Conversations
05 Stories
06 Industry News
07 Content Capture System
08 Respecting Your Audience
09 Post Ideas Activities
Section 9 Revised. Creating A Social Media Marketing Post
01 Creating A Post
02 Take Them To The Movies
03 Headlines
04 Body Text
05 Using Images
06 Video Posts
07 Quizzes And Polls
08 Links
09 Hashtags
10 Creating A Post Activities
Section 10 Revised. Community Based Marketing
01 Community Based Marketing Introduction
02 The Best Kept Secret
03 Choosing A Niche
04 Choosing A Platform
05 Gate Keepers
06 Community Rules
07 Shared Ownership
08 Visiting Other Communities
09 Community Marketing Activities
Section 11 Revised. Building A Social Media Marketing Plan
01 Introduction To Building A Marketing Plan
02 Why You Need A Plan
03 Your Social Media Schedule
04 Your Content Calendar
05 Realistic Time Frames
06 Responsibilities And Roles
07 SMART Marketing Goals
Section 12 Revised. Social Media Marketing - Case Studies
01 Introduction To Social Media Case Studies
02 Market Mistakes Part 1
03 Marketing Mistakes Part 2
04 Twitter Case Studies
05 Facebook Case Studies
06 LinkedIn Case Studies
07 YouTube Case Studies
08 Instagram Case Studies
09 Pinterest Case Studies
10 Case Studies Activities
Section 13 Revised. Introduction To Vlogging
01 Introduction To Vlogging
02 What Is Vlogging
03 Vlogging Equipment
04 Budget Equipment
05 4k Vlogging Equipment
06 Vlogging Microphone Equipment
07 Additional Equipment
08 Filming Techniques
09 Editing A Vlog
10 Suggested Activities
Section 14 Revised. Understanding Instagram
Mod 25 - 01 Introduction To Instagram Marketing
Mod 25 - 02 Understanding Instagram
Mod 25 - 03 Growing Your Audience
Mod 25 - 04 Hashtagging Tools
Mod 25 - 05 Better Pictures With Your Phone - Controlling The Exposure
Mod 25 - 06 Basic Composition - The Rule Of Thirds
Mod 25 - 07 Understanding Light
Mod 25 - 08 Controlling Your Backgrounds
Mod 25 - 09 Editing Your Images With Snapseed
Mod 25 - 10 Activities To Complete For Instagram Marketing
Section 15 Revised. Quora Marketing
Mod 26 - 01 Introduction To Quora Marketing
Mod 26 - 02 What Is Quora
Mod 26 - 03 Setting Up Your Quora Profile
Mod 26 - 04 Finding Quora Questions To Answer
Mod 26 - 05 Writing A Quora Answer
Mod 26 - 06 Quora Growth Tips
Mod 26 - 07 Quora Activities To Complete
Section 16 Revised. Pinternet Marketing
Mod 27 - 01 Introduction To Pinterest Marketing
Mod 27 - 02 What Is Pinterest
Mod 27 - 03 Setting Up Your Pinterest Business Profile
Mod 27 - 04 Creating A Board
Mod 27 - 05 Creating Pins
Mod 27 - 06 Understanding Rich Pins And Buyable Pins
Mod 27 - 07 Pinterest Growth Tips
Mod 27 - 08 Pinterest Board Strategy Examples
Mod 27 - 09 Pinterest Tools
Mod 27 - 10 Pinterest Activities To Complete
Section 17 Revised. Creating Social Media Images With Adobe Spark
Mod 28 - 01 Introduction To Creating Social Media Images With Adobe Spark
Mod 28 - 02 Adobe Spark Tools Explained
Mod 28 - 03 Example Of An Adobe Spark Social Image Created On Desktop
Mod 28 - 04 Example Of An Adobe Spark Social Image Created On Mobile
Mod 28 - 05 Activities To Complete - Adobe Spark
Section 18 Revised. Introduction To Podcasting
01 Introduction To Podcasting
02 What Is Podcasting
03 Getting Started
04 Equipment
05 Designing A Podcast
06 Podcast Recording Tips
07 Finding Guests For Your Show
08 Editing Your Podcast With Audition
09 Marketing Your Podcast
10 Podcasting Activities
Section 19. Resources (contains duplicates of resources from within the course)
Free Facebook Group For Students
CopyofBobsWorldview
07 Infographics
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